Best Marketing Resource Management Software in 2026
Updated
Marketing resource management tools can help teams plan campaigns and coordinate the assets, budgets, and people involved. Compared on approval workflows, budget and campaign planning, and marketing asset management, the entries also show resource planning and integrations. Free-plan availability and paid-from pricing offer additional ways to compare. Cohiva Campaign, Screendragon, and Sesimi are among the options shown, alongside Proof MRM and Uptempo. Consider how your team manages reviews and allocates resources, then weigh the listed planning and integration capabilities against those working needs.
Marketing Resource Management Software, ranked on how quickly a newcomer can get going. 2 of the 12 on this page can be tried for free.
- 1 AnnumPaid from $8.25/mo
- Free to practise on: not on record
- Free trial: yes
- Well documented: yes
- Runs where you work: not on record
- 2 Cohiva CampaignPaid from $149/mo
- Free to practise on: not on record
- Free trial: yes
- Well documented: yes
- Runs where you work: not on record
- 3 Upland Cimpl
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 4 Screendragon
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 5 Sesimi
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 6 Simple Asset Manager
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 7 IntelligenceBank Marketing Operations
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 8 Proof MRMPaid from $29/mo
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 9 Uptempo
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 10 Aprimo
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 11 Zoho Marketing PlusPaid from $30/mo
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 12 Simple Admation
- Free to practise on: not on record
- Free trial: not on record
- Well documented: not on record
- Runs where you work: not on record
Compare all 12 in a table
| # | Platform | Score | Free plan | From | Free plan | Paid from | Budget planning | Resource planning |
|---|---|---|---|---|---|---|---|---|
| 1 | Annum | 6.8 | No | $8.25/mo | No | — | — | — |
| 2 | Cohiva Campaign | 6.8 | No | $149/mo | — | — | — | — |
| 3 | Upland Cimpl | 6.4 | No | — | — | — | No | No |
| 4 | Screendragon | 6.3 | No | — | — | — | — | — |
| 5 | Sesimi | 6.3 | No | — | — | — | Yes | — |
| 6 | Simple Asset Manager | 6.2 | No | — | No | — | — | Yes |
| 7 | IntelligenceBank Marketing Operations | 6.1 | No | — | No | — | Yes | — |
| 8 | Proof MRM | 6.1 | No | $29/mo | No | 29 /user/mo | Yes | Yes |
| 9 | Uptempo | 6.1 | No | — | No | — | — | — |
| 10 | Aprimo | 5.9 | No | — | No | — | — | — |
| 11 | Zoho Marketing Plus | 5.9 | No | $30/mo | No | — | — | — |
| 12 | Simple Admation | 5.6 | No | — | No | — | — | Yes |
Is your platform on this list?
Numbered spots on this list can be sponsored, and a sponsored row is labelled as paid.