Proof MRM is web-based marketing resource management software for planning, budgeting, reporting and coordinating campaigns. It supports campaign planning, continuous progress reporting and visibility into budgets and asset approvals, with automated workflows for collaboration. The product includes digital asset management, asset approvals and automated analytics, which can be paired with Proof’s Marketing Mix Modeling capability. Proof describes the MRM as native to Salesforce and says it integrates with Salesforce Sales Cloud, Marketing Cloud and Data Cloud. Quip and Slack are also listed integrations; Supermetrics is identified as a data aggregation partner that connects more than 60 marketing data sources. Proof says it still offers the software as SaaS, but its current focus is software-enabled services and packaged deliverables. The maker also says many recent customers asked Proof to operate the software for them. SMB pricing is 29.00 USD per month, billed per seat per month in an annual contract; Enterprise is 49.00 USD per month on the same billing terms. Proof GTM Manager is available through the Salesforce AppExchange.
Who it is for
Proof MRM suits marketers and marketing teams seeking campaign coordination, spend visibility and ROI reporting. Its listed pricing is per seat per month under an annual contract, and Proof says its current focus includes software-enabled services.
What is good
- Supports campaign planning and continuous progress reporting.
- Includes automated workflows for collaboration.
- Provides budget and asset approval visibility.
- Includes digital asset management and automated analytics.
- Integrates with Salesforce Sales Cloud, Marketing Cloud and Data Cloud.
What to know first
- No free plan is listed.
- SMB and Enterprise pricing require an annual contract.
- Proof says its current focus is software-enabled services and packaged deliverables.
Verdict
Proof MRM brings campaign planning, asset approvals and reporting together, with Salesforce integrations and automated workflows. Consider the annual per-seat pricing and Proof’s stated focus on services when assessing whether the SaaS option fits your team.
Proof MRM plans and pricing
All plansCompared on marketing resource management software
- Free plan
- No
- Paid from
- $29/user/mo
- Budget planning
- Yes
- Resource planning
- Yes
- Approval workflows
- Yes
- Marketing asset management
- Yes
- Campaign planning
- Yes
- Integrations
- Salesforce, Quip, Slack
