Amazon Personalize vs Optimizely Configured Commerce
| Amazon Personalize | Optimizely Configured Commerce | |
|---|---|---|
| Free plan | Yes | No |
| Free trial | Yes | No |
| Paid from | Free | — |
| Open source | No | No |
| Platforms | Android, api, iOS, Web | api, Web |
| Free plan | No | — |
| Audience targeting | Yes | Yes |
| Real-time targeting | Yes | Yes |
| Web experimentation | No | Yes |
| Predictive personalization | Yes | Yes |
| Visual editor | No | Yes |
| Web channel coverage | web and app | web only |
Both are listed in Best Website Personalization Software, Best Personalization Software. On The Geeks Club, Amazon Personalize scores higher on our published basis.