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Amazon Personalize

7.8easy start · #2 of 31
in Website Personalization Software
  • Free to practise onyes
  • Free trialyes
  • Well documentedyes
  • Runs where you workyes

Runs on Android, api, iOS, Web.

Visit site Alternatives

Amazon Personalize is a managed machine-learning service that turns customer data into item recommendations and user segments. It supports user personalization, personalized rankings, similar-item suggestions, personalized search, user segmentation, Trending Now, and Next Best Action. Recommendations can be returned in real time or generated in batches for bulk workflows. Its user-personalization recipe can be trained on up to 3 billion interactions and 5 million unique items. Inference APIs include getRecommendations and getPersonalizedRanking, while a search-ranking plugin personalizes results in real time for OpenSearch v2.9 and above. AWS integrations include SageMaker AI Data Wrangler, Amplify, S3, CloudWatch, and CloudTrail; listed partner services include Amplitude, Braze, Optimizely, and Segment. Amazon Personalize encrypts data, offers monitoring, logging and access controls, and keeps each customer's models separate from other AWS accounts and Amazon business units. It is available through Android, iOS, web, and API. A free plan and trial are listed; paid usage is billed pay as you go, with no minimum fees or upfront commitments.

Who it is for

It suits teams that want customer-data-driven recommendations or audience segments across web and app channels. Its real-time and batch options support both live personalization and bulk workflows.

What is good

  • Supports several recommendation types and user segments.
  • Offers real-time and batch recommendations.
  • Integrates with AWS and listed partner services.
  • Customer models are not shared across accounts.

What to know first

  • Experimentation and web experimentation are not offered.
  • No visual editor is listed.
  • Paid usage costs vary with consumption.

Verdict

Amazon Personalize covers multiple recommendation approaches, with both real-time and batch delivery. Teams should account for usage-based billing and the absence of experimentation and visual-editor features.

Amazon Personalize plans and pricing

All plans
AWS Free Tier Free first two months of usage Up to 20 GB data processing/storage per month · up to 5 million interactions per month for User-Personalization-v2 and Personalized-Ranking-v2 · up to 100 training hours per month for other Custom Recommendation Solutions · up to 50,000 real-time recommendation requests per month for v2 recipes · up to 180,000 real-time recommendation requests per month for other Custom Recommendation Solutions aws.amazon.com · 1 Oct 2026
Amazon Personalize pay-as-you-go Not published pay only for what you use; no minimum fees or upfront commitments v2 data ingestion $0.05/GB · v2 training $0.002 per 1,000 interactions · v2 inference $0.15 per 1,000 recommendation requests · custom-solution training $0.24 per training hour · custom-solution real-time inference $0.0556 per 1,000 requests for first 72 million monthly requests aws.amazon.com · 1 Oct 2026

Compared on website personalization software

Free plan
No
Experimentation
No

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