Overview

Frase brings topic research, long-form drafting and search optimization into one workflow. It can write in a brand voice, score content for Google and AI search, and support publishing and ongoing monitoring. Rank tracking, site audits, backlink analysis and competitor research extend its reach beyond drafting.

AI Visibility monitors citations across ChatGPT, Perplexity, Claude, Gemini and Google AI. Content Guard watches rankings and traffic decay and drafts fixes for approval; automatic publishing can be enabled for any content type. Frase Answers responds to visitors using a site's own content with citations and records the questions they ask, giving publishers a way to connect existing material with reader needs.

Publishing connects to WordPress, Webflow, Sanity and Wix, or FraseCMS. The REST API provides content, SERP and audit endpoints with webhooks on every plan. MCP and CLI support workflows in Claude, ChatGPT, Codex, Cursor and terminals. These options make Frase more than a standalone writing tool, though teams should consider how much of this broader stack they will actually use.

Key features

Native writing in more than 70 languages and locale variants, combined with brand voice controls, suits organizations producing content for multiple markets. The scoring workflow addresses both search rankings and AI citations, while monitoring and drafted fixes can help teams maintain pages after publication. Frase Answers adds a cited visitor-response feature, but its value is strongest for sites with useful content already in place.

Frase lists 16 native integrations, including Google Search Console, Google Docs, Notion, GitHub, Linear, Slack, Zapier, Make, n8n, Claude, ChatGPT and MCP. Team permissions separate billing administration, editing and read-only access. SOC 2 Type II attestation, GDPR compliance, encryption at rest and in transit, access controls, audits and vulnerability scanning provide security measures relevant to business use. Frase states that customer data obtained through Google Workspace APIs or other platforms is not used to train generalized AI or machine-learning models.

Pricing

The seven-day trial is capped at five articles, 50 audit pages, 25 AI prompts and three seats. That is enough to assess a small workflow, but the article cap limits how fully a team can evaluate regular production. Frase also offers FraseCMS Free, with 100,000 monthly page views and 25 GB of bandwidth; it carries a Powered by Frase badge.

Plan	Price and limits	Best fit
Starter	$39.00 USD per month billed yearly, or $49/mo month to month. One seat, one site, 10 articles and 50 audit pages monthly; Content Guard watches 10 pages.	A solo operator with a defined, modest publishing and audit workload.
Professional	$103.00 USD per month billed yearly, or $129/mo month to month. Three seats, five sites, 40 articles and 250 audit pages monthly; Content Guard watches 75 pages.	A small team managing several sites; the larger quotas and added seats are the main step up.
Scale	$239.00 USD per month billed yearly, or $299/mo month to month. Five seats, up to 10 domains, 100 articles and 1,000 audit pages monthly; Content Guard watches 300 pages.	Established teams with higher publishing volume and broader domain coverage.
Enterprise	Custom pricing, scoped to the organization, with custom seats, domains, limits and API access. Includes white-label reports, a branded client portal, SSO and SAML.	Organizations that need tailored capacity, identity controls or client-facing reporting.

Yearly billing saves 20% on the monthly rate. The lower tiers trade capacity for lower cost: Starter is restricted to one person and site, while Professional and Scale raise quotas but still set seat ceilings. FraseCMS is separately priced: Basic costs $19.00 USD per month for 250,000 monthly page views, 100 GB bandwidth, a custom subdomain or subdirectory and no Frase badge; Pro costs $99.00 USD per month for 1,000,000 monthly page views, 500 GB bandwidth and dedicated support.

Platforms

Frase is available on web, through an extension and via API. Its publishing destinations and agent workflows make it usable across editorial and developer-facing processes, while the API is included on every plan.

Who it's for

Frase is a strong fit for content marketers, SEO professionals, agencies, freelance writers, publishers and enterprise content teams that want research, drafting, optimization and monitoring connected. Teams creating content in multiple languages or tracking visibility in AI answers have specific reasons to consider it. A writer who only needs occasional copy, or a team needing more seats and volume than its tier allows, may find the bundled breadth or quotas mismatched.

Pros and cons

Pro: Research, long-form writing, SEO and GEO scoring, publishing and monitoring sit in one workflow, reducing the need to switch among separate tasks.
Pro: AI Visibility covers five named answer platforms, and Content Guard can draft fixes for approval rather than only flagging content decay.
Pro: The REST API is available on every plan, with MCP and CLI options for agent-based workflows.
Con: Starter allows only one seat and one site, so even a small collaborative operation must move up a tier.
Con: Article, audit-page and Content Guard quotas remain explicit at each paid tier, which can constrain growing workloads.
Con: Enterprise uses custom pricing, so organizations seeking a fixed published price cannot compare its cost upfront.

Alternatives

Hovers is worth considering for a free entry point: its free plan includes one website, one AI article generation, cluster and gap analysis, internal linking and topic-cluster tools.

NEURONwriter may suit a buyer prioritizing a lower-priced paid starting tier: Bronze is $23.00 USD per month for two projects, 25 content-writer analyses, five AI-monitored questions and 15,000 AI credits.

Originality.ai is a more focused alternative when AI detection is the need: its free plan provides detection-only scans, capped at three per day and 2,000 words per scan.

YourText.Guru is another freemium alternative.

GazeSEO is another freemium alternative.

GSEOeditor is another freemium alternative.

SeeO is another freemium alternative.

MarketMuse is a freemium alternative with a free plan for one user and 10 queries per month.

For broader comparisons, see Content Optimization Software, AI Copywriting Software, SEO tools, SEO Content Optimization Software, SEO Writing Software and AI Blog Writing Tools.

Verdict

Choose Frase if your team needs one system for content research, search and AI visibility scoring, publishing and ongoing page improvement. The strongest reason to look elsewhere is its quota-based capacity: small plans restrict seats, sites, articles and audits, while larger organizational needs move to custom pricing.

	Frase	WriteLab
Free plan	Yes	Yes
Free trial	Yes	No
Paid from	$19/mo	$69/mo
Platforms	api, extension, Web	Web
Free plan	No	Yes
Paid from	Free
Brand voice controls	Yes
Language support	multilingual
Long-form writing	Yes	Yes
SEO features	Yes	Yes
Team collaboration	Yes	Yes
Native integrations	16	4
Rank tracking	Yes
Site audit	Yes
Backlink analysis	Yes
Competitor research	Yes
API access	Yes
Content templates		7

Frase vs WriteLab

Frase

WriteLab