Frase
Frase combines SEO research, content optimization, and GEO scoring to help teams work on search rankings and AI citations. Its workflow researches topics, drafts pages in a brand voice, scores content for Google and AI search, and supports publishing, monitoring, and fixes. Content can go to WordPress, Webflow, Sanity, or Wix, or be hosted through FraseCMS. Frase Answers responds to visitors using a site's own content with citations and records their questions. AI Visibility monitors citations across ChatGPT, Perplexity, Claude, Gemini, and Google AI, while Content Guard watches rankings and traffic decay and drafts fixes for approval. Frase also offers collaboration, brand voice controls, multilingual writing in more than 70 languages and locale variants, and a REST API for content, SERP, and audit endpoints. Starter costs 39.00 USD per month billed yearly or $49/mo month to month, with 10 articles and 50 audit pages monthly. A free FraseCMS tier includes 100,000 monthly page views and 25 GB bandwidth. Enterprise includes SSO and SAML, a dedicated account manager, and an SLA.
Who it is for
Frase suits content marketers, SEO professionals, agencies, enterprise content teams, freelance writers, and publishers. Its CMS, AI visibility tools, and team permissions provide options for publishing and managing content workflows.
What is good
- Drafts pages in a brand voice
- Supports publishing to four named CMS platforms
- Writes in more than 70 languages and locale variants
- REST API is available on every plan
- FraseCMS Free includes 100,000 monthly page views
What to know first
- Starter limits output to 10 articles monthly
- Starter includes one seat and one site
- Trial is capped at five articles and three seats
- Enterprise pricing is custom and not listed
Verdict
Frase connects research, drafting, scoring, publishing, and monitoring for teams working on search and AI citations. Starter includes defined monthly article and audit limits, while Enterprise features and pricing are scoped to the organization.
Frase plans and pricing
All plansCompared on AI writing tools
- Free plan
- No
- Paid from
- $39/mo
- Brand voice controls
- Yes
- Team collaboration
- Yes
