Kernel vs Propensity
| Kernel | Propensity | |
|---|---|---|
| Free trial | Yes | |
| Paid from | $2,000/mo | |
| Platforms | api, Web | api, Web |
| Firmographic data | Yes | |
| Technographic data | Yes | |
| Organizational data | Yes | |
| Company matching | Yes | |
| Free plan | No | |
| Paid from | 2,000 /mo | |
| Intent data | Yes | |
| Account selection | Firmographic filters; intent signals; CRM imports; CSV uploads; ICP Builder; retargeting | |
| Campaign channels | Social; Propensity Display Network; native; direct mail; marketing email; contextual ads; geofencing; LinkedIn; Facebook; Google; YouTube; TikTok; Reddit | |
| Account personalization | Yes | |
| Buying-group support | Yes | |
| Account reporting | revenue |
Listed together in Best Account Enrichment Software