Lotame TV DMP vs SAS Data Management
| Lotame TV DMP | SAS Data Management | |
|---|---|---|
| Platforms | Web | |
| Collection methods | TV viewership data; digital audience segments | |
| Audience segmentation | Yes | |
| Activation destinations | linear TV; digital channels | |
| CTV activation | Yes | |
| Standardization rules | Yes | |
| Data validation | Yes | |
| Data enrichment | Yes | |
| Processing mode | both | |
| Deployment | hybrid | |
| Transformation mode | mixed | |
| Incremental loading | Yes | |
| Change data capture | Yes | |
| Custom code transforms | Yes |
Listed together in Best Data Management Platforms