Overview

Tenjin attributes mobile-app installs to paid campaigns, with revenue and offline data attribution and a seven-day journey window. Organic installs do not count toward conversion limits, so teams can measure paid acquisition without using their allowance on organic growth. Attribution is single-touch, however; teams that need to compare credit across multiple interactions should look elsewhere.

Reporting covers ad revenue, lifetime value, ROAS, ROI, lifetime cohorts and retention, alongside SKAdNetwork. The toolkit also includes deferred deeplinking, fraud prevention, data export, server-to-server integration, custom callbacks, LiveOps campaigns and ad mediation ROI. That range brings measurement and campaign operations together, particularly usefully for teams managing app growth across several channels.

Key features

The partner directory includes Meta, Google Ads, TikTok, Mintegral, AppLovin, Unity Ads, Apple Ads, ironSource, Snapchat and Amazon Ads. Tenjin also provides full raw-data access, a prediction suite, ad-fraud analysis and unlimited campaign-management and reporting-metrics API access. Its Automation APIs can create, read, update and delete apps, channels, campaigns and callbacks, giving teams a way to manage campaign structures programmatically.

Event-based API data is near real-time, while spend and ad-revenue data updates every two to three hours depending on ad-network updates. That distinction matters for teams building timely event reporting: they should not expect spend and revenue figures to refresh at the same pace.

The Unity SDK supports iOS and Android. Official plugins are available for React Native, Ionic Capacitor, Flutter and Unreal; unofficial plugins cover Game Maker Studio, Corona, Godot, Cordova and Cocos. Tenjin states that its ISO 27001 and SOC 2 Type 2 audits are complete and that its platform complies with California CCPA and EU GDPR.

Pricing

Tenjin uses a freemium model, with paid plans from $200/mo. All plans include help-center, email and instant-messaging support. Conversion means an install attributed to a paid user-acquisition campaign; organic installs are not limited or charged.

Plan	Price and allowance	What it means
All-Inclusive Free	0.00 USD per free; Free Forever; 2,000 free conversions/month, then $0.04 per additional conversion; monthly post-payment; no annual contract	All-inclusive access gives small teams a substantial way to start. The monthly cap and per-conversion overage mean teams should watch paid-install volume as they grow.
All-Inclusive Paid S	200.00 USD per month; $0.02 / conversion; 10,000 conversions/month; ≤ $0.03 per additional conversion	Includes all Tenjin products and can be cancelled anytime, fitting teams ready to scale beyond the free allowance.
All-Inclusive Paid M	400.00 USD per month; $0.016 / conversion; 25,000 conversions/month; ≤ $0.03 per additional conversion	Provides a larger allowance at a lower stated per-conversion rate than S, for teams with more paid volume.
All-Inclusive Paid L	700.00 USD per month; $0.014 / conversion; 50,000 conversions/month; ≤ $0.03 per additional conversion	The largest stated monthly allowance is suited to higher-volume acquisition, while overage pricing still applies above the cap.
Enterprise	Custom pricing; flexible billing options; lowest price per conversion	Includes the entire analytical suite, trial available upon request, dedicated instant-messaging support and UA consulting. It is aimed at large teams with complex custom needs.

Platforms

Tenjin supports Android, iOS, web and API. Its Unity SDK covers both mobile operating systems, with plugins extending SDK options across several game engines and app frameworks.

Who it's for

The free plan is aimed at small teams; paid plans target medium-sized teams ready to scale, and Enterprise is for large teams needing custom solutions. Tenjin is a good fit when paid-install attribution, revenue reporting and campaign management are central to an app team's work. Its single-touch attribution makes it a weaker choice when analysis must distribute credit across multiple touchpoints.

Pros and cons

Pros: All-inclusive free access with 2,000 paid conversions per month gives small teams room to start before moving to a paid tier.
Pros: Raw-data access, broad reporting, fraud analysis and automation APIs support teams that want both analytics and campaign operations.
Pros: Organic installs do not consume conversion allowances, keeping the caps focused on paid acquisition.
Cons: Single-touch attribution and a seven-day journey window do not provide multi-touch credit analysis.
Cons: Spend and ad-revenue API data can lag event data by two to three hours, limiting how current those figures are for fast-moving workflows.
Cons: Free and paid tiers have conversion caps, with additional conversion charges above them.

Alternatives

Compare Marketing Attribution Software or Game LiveOps Software if you want to survey those categories. Consider Branch Universal Ads instead if its Basics trial with limits of three ad partners, data-partner webhooks and ad-partner postbacks better fits your evaluation needs. Kochava is another freemium option; its Foundation plan costs 500.00 USD per month and includes 33K conversions/month, so compare its allowance and price with Tenjin's tiers.

Singular may suit teams looking for a free plan with 15,000 paid conversions and no credit card required. Zobrx is a freemium option for Shopify stores, with its Free plan covering up to three stores, 30 days of data and one team seat. AdWyse offers a free web plan with one ad account and 100 orders tracked per month. Dreamdata has a free plan with five seats and two months of user history. Open Attribution offers a hosted Indie plan for up to 1,000 monthly active users. Airbridge is a paid alternative with a Core Plan at 40.00 USD per month, including 500K data points and two third-party integrations.

Verdict

Tenjin is a strong choice for app teams that need paid-install attribution, revenue analytics and campaign tools together, with a free tier for smaller volumes and clear steps up as conversions grow. Choose it when that breadth and its API access matter more than multi-touch measurement. Look elsewhere if your team needs attribution across several touchpoints rather than a single-touch model.

	OptiMine	Tenjin
Free plan		Yes
Free trial		Yes
Paid from		$166.67/mo
Platforms	Web	Android, api, iOS, Web
Multi-touch attribution	Yes	No
Attribution models	custom	single_touch
Offline data attribution	Yes	Yes
Revenue attribution	Yes	Yes
Free plan		Yes
Paid from		200 /mo
Journey window		7 days
Data warehouse export		Yes

OptiMine vs Tenjin

OptiMine

Tenjin