Best Marketing Attribution Software in 2026
Updated
In short: Branch Universal Ads is ranked #1 of 38 as of 5 October 2026, ahead of Kochava and Tenjin. The best-ranked option with a free plan is Kochava. The lowest first paid tier on this page is Factors.ai at $0.50/mo.
Understanding which marketing activity contributes to a customer journey or revenue is a central use for attribution software. Compared on attribution models and multi-touch attribution, the options also cover journey window, data retention, and offline data attribution. Revenue attribution and data warehouse export add further comparison points, while free plans and paid-from pricing provide cost context. Branch Universal Ads, Kochava, and Tenjin are among the named tools. Consider the channels and measurement questions that matter to your work, then weigh the listed attribution and data-handling features.
38 marketing attribution software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
Marketing Attribution Software, ranked on how quickly a newcomer can get going. 11 of the 25 on this page can be tried for free.
- 1 Branch Universal Ads
- Free to practise on: yes
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 2 KochavaPaid from $500/mo
- Free to practise on: yes
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 3 TenjinPaid from $166.67/mo
- Free to practise on: yes
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 4 SingularFree plan
- Free to practise on: yes
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 5 ZobrxPaid from $79/mo
- Free to practise on: yes
- Free trial: yes
- Well documented: yes
- Runs where you work: not on record
- 6 DreamdataFree plan
- Free to practise on: yes
- Free trial: yes
- Well documented: yes
- Runs where you work: not on record
- 7 AirbridgePaid from $40/mo
- Free to practise on: not on record
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 8 Factors.aiPaid from $0.50/mo
- Free to practise on: not on record
- Free trial: yes
- Well documented: yes
- Runs where you work: not on record
- 9 MarinOnePaid from $500/mo
- Free to practise on: not on record
- Free trial: yes
- Well documented: yes
- Runs where you work: not on record
- 10 Triple WhaleFree plan
- Free to practise on: yes
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 11 AppsFlyer Data Clean Room
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: yes
- 12 Factors.aiPaid from $199/mo
- Free to practise on: not on record
- Free trial: yes
- Well documented: yes
- Runs where you work: not on record
- 13 SegmentStream
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 14 Adobe Marketo Engage
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 15 Wicked ReportsPaid from $499/mo
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 16 Ruler AnalyticsPaid from $400/mo
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 17 CaliberMind
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 18 HyrosPaid from $69/mo
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: yes
- 19 Full Circle Insights
- Free to practise on: not on record
- Free trial: not on record
- Well documented: not on record
- Runs where you work: not on record
- 20 Northbeam
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 21 SegMetricsPaid from $57/mo
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 22 Adjust
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 23 AdWyse
- Free to practise on: not on record
- Free trial: not on record
- Well documented: not on record
- Runs where you work: not on record
- 24 HockeyStackPaid from $1,400/mo
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 25 Open Attribution
- Free to practise on: not on record
- Free trial: not on record
- Well documented: not on record
- Runs where you work: not on record
Compare all 25 in a table
| # | Platform | Score | Free plan | From | Free plan | Paid from | Multi-touch attribution | Attribution models |
|---|---|---|---|---|---|---|---|---|
| 1 | Branch Universal Ads | 7.9 | No | — | No | — | Yes | multi_touch |
| 2 | Kochava | 7.8 | Free plan | $500/mo | Yes | 500 /mo | Yes | multi_touch |
| 3 | Tenjin | 7.8 | Free plan | $166.67/mo | Yes | 200 /mo | No | single_touch |
| 4 | Singular | 7.7 | Free plan | Free | Yes | — | Yes | multi_touch |
| 5 | Zobrx | 7.6 | Free plan | $79/mo | Yes | 79 /mo | Yes | multi_touch |
| 6 | Dreamdata | 7.4 | Free plan | Free | Yes | — | — | — |
| 7 | Airbridge | 6.8 | No | $40/mo | No | 40 /mo | Yes | multi_touch |
| 8 | Factors.ai | 6.8 | No | $0.50/mo | No | 199 /mo | — | — |
| 9 | MarinOne | 6.7 | No | $500/mo | No | 500 /mo | — | — |
| 10 | Triple Whale | 6.7 | Free plan | Free | Yes | — | — | — |
| 11 | AppsFlyer Data Clean Room | 6.4 | No | — | Yes | — | — | — |
| 12 | Factors.ai | 6.4 | No | $199/mo | No | 199 /mo | — | — |
| 13 | SegmentStream | 6.2 | No | — | — | — | Yes | multi_touch |
| 14 | Adobe Marketo Engage | 6.1 | No | — | No | — | — | — |
| 15 | Wicked Reports | 6.1 | No | $499/mo | No | 499 /mo | Yes | multi_touch |
| 16 | Ruler Analytics | 6.0 | No | $400/mo | No | — | — | — |
| 17 | CaliberMind | 5.9 | No | — | — | — | Yes | multi_touch |
| 18 | Hyros | 5.9 | No | $69/mo | No | 69 /mo | Yes | custom |
| 19 | Full Circle Insights | 5.8 | No | — | — | — | Yes | multi_touch |
| 20 | Northbeam | 5.8 | No | — | No | — | — | — |
| 21 | SegMetrics | 5.8 | No | $57/mo | No | 57 /mo | Yes | multi_touch |
| 22 | Adjust | 5.7 | No | — | No | — | Yes | multi_touch |
| 23 | AdWyse | 5.7 | No | — | Yes | 99.99 /mo | Yes | multi_touch |
| 24 | HockeyStack | 5.7 | No | $1,400/mo | No | 1,400 /mo | — | — |
| 25 | Open Attribution | 5.7 | No | — | Yes | — | Yes | custom |
Is your platform on this list?
Numbered spots on this list can be sponsored, and a sponsored row is labelled as paid.
Questions about this list
Which marketing attribution software is ranked first on The Geeks Club?
Branch Universal Ads is ranked #1 of 38 with a score of 7.9. Kochava is second and Tenjin third.
How many of these have a free plan?
6 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Factors.ai has the lowest first paid tier we found: $0.50/mo.
How is this list ranked?
Ranked on how quickly a newcomer can get going: documentation depth, a free tier or trial, and the platforms it runs on.