So you’ve managed to bring significant traffic to your website. But in 2019, traffic is not enough unless you are a blogger. For a business website, conversions matter. The average rate of conversions on websites across the web ranges between 2.35% and 5.31%. This means, there is a huge scope for improvement.
If you have been struggling with conversions on your website, you’ve landed on the right page. In this article, we will discuss simple conversion-boosting strategies that you can start implementing on your website today.
Without much delay, let us jump right into it:
Better User Experience=More Conversions
Landing on your website is perhaps the first interaction many potential customers have with your business, and everyone knows the importance of making a positive first impression.
If the user landing on your website enjoys their experience and finds the information they are looking for without hassle, they will be more likely to positively embrace the product/service being marketed to them.
On the other hand, if your website takes forever to load, or requires several clicks in order to access information, the user will probably bounce. The importance of giving your audience a positive experience right from the first time they come across your brand cannot be stressed enough.
Here are a few ways you can start improving the user experience on your website:
- Improve Page Load Speed: The modern internet user is impatient, and your website needs to adapt. A 1-second delay in website load times can reduce customer satisfaction by 16%. Think about what it will do to prospect satisfaction.
You can test your website load speed with a free website speed test offered by Google. The tool even tells you about the opportunities to improve website speed.
- Work On Improved Website Navigation: While many would tell you that reducing the number of clicks will improve the user experience, it isn’t a surefire strategy. Instead of trying to reduce the number of clicks, website owners should focus on making it easier for a user to navigate through their website.
This can be achieved by employing better CTAs, well-defined paths, and highlighted decision points. At all times, the user must be aware of where they are on your website and how they can go back to where they started. This way, it will be easier for users to locate the information they are looking for.
Highlight Your Value Proposition, and Make it Irresistible
Often, businesses are so invested in promoting their value proposition the right way, that they forget to realise if they are even making an offer worth their prospect’s time.
This essentially means that in order to convert a visitor into a paying customer, your website needs to make them an offer they cannot refuse.
Moreover, simply making a great offer is not enough when nobody is paying attention to it. For this reason, it is essential to highlight your best value proposition. How do you do that?
Here are a couple of ways:
- Pop-ups: Website pop-ups, when used right, have the potential of significantly improving conversions. However, while showing a relevant pop-up at the right time can boost conversions, a nagging pop-up can turn a user away for good.
- Dedicated Landing Pages: If a certain offering has a dedicated landing page, the user perceives it as more important than the other offerings on the website. Add a robust promotion plan to the mix, and you can ensure your best value proposition gets the attention it deserves.
Make Use of Web Push Notifications
Similar to app notifications, web push notifications are a great way of improving brand recall value, bringing back lost visitors to your website, and seducing them with lucrative offers.
The best part is, browser notifications work across desktops and mobile devices and boast better conversion rates than email marketing campaigns.
Other advantages of using web push notifications include:
- The ability to communicate with your prospects even when they are not on your website.
- Sending browser notifications does not require an email list. Moreover, creating a push notification is much easier than crafting an email.
- Push notifications can be customised for segmented users. This way, customers and prospects can be engaged with custom offers. For instance, eLearning businesses can use eLearning browser push notifications to provide updates to their existing learners and at the same time, promote custom offers to first-time visitors.
- Browser notifications are powered by an opt-in process. For this reason, businesses that use them don’t have to deal with fake contact details and undeliverable emails.
Your website is the headquarter of your business’ online presence. When a visitor comes across a professionally done, conversion-focused website, they know that the business takes their affairs seriously. More often than not, this is great motivation to associate themselves with the business.
With that said, only a visually appealing website is not enough to convert visitors into paying customers. What other techniques do you use to improve conversions on your website?