The world of advertising is constantly evolving and changing in the digital age. From new social media platforms to new types of digital advertisements, it can be hard to keep up with all the different options there are to promote your brand and sell your products and services. In this article, we’ll give you some ideas of exciting new ways to enhance ad campaigns.
Enhance Your Advertising Campaigns with These Ideas
Motion Graphics Ads
Motion graphics ads are a great way to capture your audience’s attention and increase engagement. But wait, what are motion graphics ads?
Motion graphics advertisements that mix animated text, animation, graphics, video, and sound into short, visually appealing video ads. They’re ideal for adding to your website, including in blog posts, and promoting on social media.
Here are some great motion graphics ad examples that you could try out:
- UX/UI animation videos
- Animated infographics
- Instructional/explanation videos
- Short presentations
- Animated titles or logos
Let’s consider the first example: UX/UI animation videos. This type of motion graphics ad is ideal for advertising new mobile or web-based apps. You can create short promotional videos showcasing different aspects of an app’s functionality to attract new users.
This is much more effective than simply running an ad with a still screenshot of the app or trying to explain a feature in a block of text that people aren’t likely to read through.
Social Media Advertising
OK, so social media advertising isn’t exactly new per se, but platforms are constantly developing and adding new ways for brands to advertise on them. If you’re not advertising on at least one or two of the major social media networks these days, you should definitely start doing so.
Here are the big social channels to consider promoting your brand on:
If you took a look at the last one on that list and scratched your head, you’re probably not alone. TikTok is best known for being a viral dance platform, but it’s also the new kid on the block when it comes to social media advertising.
It’s not for everyone, but lots of brands are expanding their audience by advertising their products and services on TikTok via in-feed video ads, brand takeovers, hashtag challenges, branded AR content, and influencer promotions. If you’re looking for a new social media channel to experiment with, why not give TikTok a shot?
People are no longer just searching for goods and services by typing keywords into Google — they are increasingly doing on-the-go voice searches from their mobile devices. Because of this, advertisers should start optimizing their ad campaigns for voice search.
This means bidding on long-tailed keywords for PPC ads that mirror the way people talk. In other words, instead of just focusing on short-tail, high-traffic keywords from traditional Google searches, look for opportunities to bid on longer, more specific phrases. There are opportunities to get very qualified lead traffic at lower prices here!
Casual Video Content
With the advent of Facebook and Instagram stories, YouTube channels, TikTok, and other video-based content, there are lots of chances to let your audience get to know your brand better through casual video content.
Rather than just running traditional ads promoting specific products, services, and offers, take some time to share more personal content to create brand awareness and get people interested in your brand on a human level.
For example, you could upload behind-the-scenes footage from your clothing line’s latest photoshoot to your Facebook and Instagram stories or create a series of “how it’s made” videos on your company’s YouTube channel.
Another new way to promote your brand is to try sponsoring a podcast. In a podcast sponsorship agreement, the podcaster agrees to read out an advertisement for your brand during their broadcast in exchange for some type of payment from you.
You can also include things like special one-time discount codes for podcast listeners who sign up for your service or buy something from your company after hearing the advertisement. Think of podcasts as the new version of radio broadcast advertising!
Not every other brand out there is your competition — there are many brands with overlapping audiences that can benefit from establishing partnerships. Find a brand that markets to an audience similar to yours (or what you want yours to be), then reach out to them about promoting your two brands together through a partnership of some kind.
Brainstorm products and services from each brand that can both offer value to your respective audiences and promote them together as a bundle. For example, if you have a line of ski jackets, you could partner with a ski or snowboard company to offer some kind of seasonal promotion on both of your products when purchased together. You can get really creative here!
This is by no means a comprehensive list of all the new ways you can enhance advertising campaigns in 2021, but we hope it’s given you some ideas and sparked your creativity!
Remember that there is no single approach to digital advertising that works for everyone. A comprehensive approach to advertising and marketing should focus on a mix of different channels and strategies. The important thing is to experiment and keep evolving until you find something that works for you and your brand!