Amply

Overview

Amply connects donation-time matching prompts and later receipt-based follow-up with eligibility checks and nonprofit-side tracking. Its database covers more than 4,000 company matching programs, with new companies added weekly; checks include donation minimums and nonprofit classifications. That breadth can help teams surface potential matches, though eligibility still depends on each employer’s rules.

The nonprofit portal brings match statuses, analytics, revenue and activity reports, and matching trends together. This gives fundraising teams a way to monitor progress and results rather than treating each match as a standalone paperwork task. The key gap is meaningful: if an employer requires donors to enter a gift in its own portal, the donor has to do that personally.

Key features

Donor forms and follow-up

Donors can use auto-filled electronic forms with e-signature or submit requests through company portals. Amply’s customer service team can follow up with donors and companies to help move a match along, while automated donor outreach uses email. This is useful for teams that need support beyond an initial prompt, but it does not remove the donor’s responsibility in employer portals.

Integrations and security

Amply integrates with fundraising platforms including Classy, OneCause, Maguire, and MobileCause, and also works with CRM, cause-marketing, and rewards-program partners. APIs and webhooks support custom integrations; setup can include partner activations, documentation, and sample code. That gives organizations options beyond the named fundraising integrations, though custom work is still a consideration for teams without technical support.

Amply says it does not store payment information, hosts servers privately, and encrypts data. Its privacy policy says it does not sell or rent personal information and retains donor data for three years after the donor’s last gift.

Pricing

Amply offers three plans. Freemium is free and is feature-limited with no flat fees, making it the entry point for nonprofits that want to begin without a fixed subscription. Standard costs 5.00 USD per contact and includes everything; the per-contact basis matters for organizations estimating costs against their contact volume. Custom has custom pricing and is typically for nonprofits with donation volume of $5M+.

The published plan terms do not give a free-plan quota or a trial length, so the free tier’s feature limits should be weighed against the organization’s workflow needs before relying on it as a full solution.

Platforms

Amply is available on the web and through an API. Its donation-page service, nonprofit portal, integrations, and APIs suit organizations seeking a connected workflow rather than a standalone desktop or mobile app.

Who it's for

Amply serves nonprofits of all sizes and can support specific company campaigns or fundraisers even when an organization has no formal matching program. It is a strong fit for teams that want to identify eligible gifts, prompt donors, and track match revenue in a coordinated process. It is less suitable when the goal is to eliminate donor effort entirely, since some employers require donors to complete their own portal submission.

Pros and cons

• Broad matching-program coverage: More than 4,000 programs and weekly company additions can help nonprofits identify opportunities across a varied donor base.
• Workflow visibility: Status tracking, analytics, revenue reports, and trends give teams a view of both outstanding matches and results.
• Integration flexibility: Named fundraising integrations plus APIs and webhooks support both standard connections and custom setups.
• Donor-side limitation: Employer portal requirements still leave donors with a required task Amply cannot perform for them.
• Contact-based Standard pricing: At 5.00 USD per contact, the cost depends on contact volume rather than being a flat fee.

Alternatives

For a broader fundraising platform, consider Givebutter, which has a free-forever plan with donation forms, fundraising pages, events, auctions, donor management, and CRM, plus Android, iOS, and web access. BetterWorld may suit teams focused on free online fundraising: its Free plan has a 0% platform fee, while Flex applies a 2.2–5% platform fee; standard payment processing fees apply to both.

GoFundMe Pro is worth considering for nonprofits with annual revenue under $1 million seeking its Essentials plan, which has zero subscription fees and setup costs and access to the core product suite. For organizations prioritizing per-gift economics, Whitelabel offers unlimited campaigns and donors with no monthly fees, setup fees, or contracts, while card and bank costs are passed through at cost.

Better Giving is an option for organizations that want public-code fundraising software they can self-host with their own payment gateway. Anthology Encompass, DonorOS, and GivingFuel are other platforms to compare.

Verdict

Amply is a good choice for nonprofits that want matching-gift eligibility checks, donor follow-up, and revenue tracking within a connected fundraising workflow. Its strongest reason to choose it is the combination of a large matching-program database and nonprofit-side reporting; look elsewhere if your priority is a process that removes every donor task, or if per-contact Standard pricing does not fit your volume.