AppLovin MAX

AppLovin MAX is ranked #8 of 18 in game monetization software on The Geeks Club. It runs on Android, iOS. There is a free plan.

AppLovin MAX plans and pricing

All plans

MAX mediation Free Free for publishers; bidding networks pay AppLovin a fee on generated ad revenue applovin.com · 3 Oct 2026

Compared on game monetization software

Free plan: Yes
Rewarded ads: Yes
Ad mediation: Yes
Revenue analytics: Yes
A/B testing: Yes
Supported platforms: Android, iOS, Unity, React Native, Flutter, Cordova, Adobe AIR, Unreal, Godot, Defold

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AppLovin MAX

Purpose: MAX provides monetization tools that help mobile games earn revenue from ad impressions.
Auction: MAX runs a real-time auction in which ad networks compete and the highest bid wins.
Ad formats: Supported formats listed include rewarded video, app open, interstitial, MREC, banner, and native ads.
Reporting: Publishers can access user-level and impression-level data through built-in reporting tools or an API.
Measurement integrations: The product page names AppsFlyer, Adjust, Singular, Kochava, Tenjin, and Branch as MMP integrations.
Testing: Built-in A/B testing can compare networks, price points, and regional setups.
Ad review: Ad Review provides visibility and control over which ads users see, and problematic or competitor ads are automatically flagged.
Integration and QA: AppLovin describes the SDK as lightweight and says its tools support SDK validation and pre-launch ad testing with the Mediation Debugger.
Setup time: AppLovin says most publishers can integrate MAX in less than a day.
Platform support: The getting-started guide says apps can be added for Android, Fire OS, or iOS.
Network requirements: Using a mediated network requires a separate network account, app and ad unit registration, and that network's approval to serve ads.
Custom network limitation: Custom networks are not eligible for in-app bidding or Auto-CPM, and AppLovin says it cannot troubleshoot unsupported custom networks.
Support: The getting-started guide directs publishers to their account team or an AppLovin Support ticket when its testing tools do not resolve integration issues.
Privacy and consent: The Unity integration guide says publishers must obtain user consent where applicable and pass consent flag values to AppLovin.
Price from: Free

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Where it ranks on The Geeks Club

Best Game Monetization Software in 2026#8 of 18

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Sources

applovin.com/en/monetization· checked 3 Oct 2026
support.applovin.com/en/max/getting-started· checked 3 Oct 2026
support.applovin.com/en/max/unity/overview/integration· checked 3 Oct 2026