Apteco

Apteco is ranked #4 of 21 in customer segmentation software on The Geeks Club. It runs on Android, API, iOS, Self-hosted, Web, Windows. There is no free plan. A free trial is offered. Paid plans start at £161/mo.

Apteco plans and pricing

All plans

Broadcaster bundle £161/mo Starting at £161/ month Single step campaigns · Email and SMS upload and broadcast · Campaign scheduling apteco.com · 2 Oct 2026

Selector bundle £231/mo Starting at £231/ month Starts with 2 users · Apteco Cloud hosting · One starter interactive dashboard apteco.com · 2 Oct 2026

Campaigner bundle £419/mo Starting at £419/ month Includes all Broadcaster features · Multi-step campaign management · A/B testing apteco.com · 2 Oct 2026

Analyser bundle £437/mo Starting at £437/ month Starts with 2 users · Includes all Selector bundle features · Unlimited analytical interactive dashboards apteco.com · 2 Oct 2026

Predictor bundle £475/mo Starting at £475/ month Starts with 2 users · Includes all Selector and Analyser features · Predictive modelling · Cluster analysis apteco.com · 2 Oct 2026

Orchestrator bundle £552/mo Starting at £552/ month Includes Broadcaster and Campaigner features · Real-time pull API · 2 PeopleStage instances apteco.com · 2 Oct 2026

Compared on customer segmentation software

Free plan: No
Segment methods: Filters and selection rules; profiling; RFM analysis; predictive modelling; behavioural modelling; cluster analysis; look-alike modelling
Refresh frequency: real-time
Predictive segments: Yes
Tracked profiles: 10,000 profiles
Activation destinations: Email service providers; Apteco email; advertising platforms; CRM systems; SMS; WhatsApp; social media; mobile push; contact centres; direct mail

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Apteco

Purpose: Apteco combines data connectivity, analytics, audience segmentation, and campaign management in one marketing insights platform.
Orbit: Orbit is Apteco's main web-based platform for connecting data, building dashboards, creating audience selections, and managing campaigns.
FastStats: FastStats powers Orbit's data exploration and segmentation, and some organisations access it through a desktop client for advanced analysis.
Campaign management: PeopleStage builds, schedules, and automates multi-channel campaigns using audience selections created in FastStats.
Analytics: Features include interactive dashboards, RFM wizards, profiling, tables, cubes, pivots, and predictive modelling.
Channels: Campaign bundles include email and SMS, social media channels, and, at the Orchestrator level, mobile push integration.
Integrations: The platform describes upstream integrations with Salesforce Sales Cloud, Microsoft Dynamics 365, SQL databases, cloud data platforms, secure file transfers, and APIs.
Security: Apteco says its development process includes annual independent penetration testing, source code security scans, code reviews, and daily vulnerability scans on deployed systems.
Security configuration: Apteco notes that many security features depend on configuration and that database security depends on the deployed configuration.
Deployment: Apteco software can be hosted in Apteco Cloud or hosted or implemented on premise, and the company also describes partner hosted options.
Trial: Apteco offers a free 30-day trial with a user's own data and a separate Salesforce data trial free for 14 days.
Support: Apteco says it extended customer support to 24 hours, five days a week in 2024.
Audience: Apteco describes its platform as serving organisations across sectors including charities, finance, healthcare, retail, travel, and utilities.
Founded: 1987
Price from: £161/mo

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Where it ranks on The Geeks Club

Best Customer Segmentation Software in 2026#4 of 21

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Sources

help.apteco.com/en/resources/getting-started/· checked 2 Oct 2026
apteco.com/products/pricing· checked 2 Oct 2026
apteco.com/products/integrations· checked 2 Oct 2026
help.apteco.com/en/admin/security-and-privacy/security-· checked 2 Oct 2026
apteco.com/get-started-your-free-apteco-trial· checked 2 Oct 2026
apteco.com/about· checked 2 Oct 2026
apteco.com· checked 28 Sept 2026