Asseta is a financial platform built for family offices, RIAs, and accounting firms. Its multi-entity general ledger connects banking, investments, and accounting in a GAAP-aligned system, and supports multiple dimensions, currencies, and asset types such as cash, public markets, private equity, homes, and art. Product areas include banking and cash management, bill pay, financial reporting, dashboard analytics, forecasting, partnership accounting, collectibles tracking, and document management. The Document Vault reads statements and invoices to prepare draft entries, links documents to ledger records, and maintains version history. Asseta connects with more than 15,000 financial institutions and applications through integrations and API connectivity. It supports QuickBooks, including migration from Desktop and Online data, and bidirectional Addepar integration. The mobile app provides dashboards, bill approvals, and AI-powered answers. Asseta states that its AI is opt-in and includes human oversight and continuous bias monitoring. Pricing is available on request. Asseta also identifies limits: full waterfall modeling is not automated for every partnership structure, and direct custodian connectivity is still being built out.
Who it is for
Asseta is aimed at single-family and multi-family offices, RIAs, and accounting firms managing complex, multi-entity finances. It may suit teams seeking a shared ledger across varied asset types and financial documents.
What is good
- Shared ledger supports multiple entities, dimensions, currencies, and asset types.
- Document Vault drafts entries from statements and invoices.
- Connects with more than 15,000 institutions and applications.
- AI is opt-in with human oversight and bias monitoring.
What to know first
- Full partnership waterfall modeling is not automated for every structure.
- Direct custodian connectivity is still being built out.
- Pricing is available on request.
Verdict
Asseta brings accounting, reporting, documents, and other family-office financial functions together. Buyers should account for the stated partnership modeling and custodian connectivity limits, and request pricing.
Compared on family office software
- Consolidated reporting
- Yes
- Investment accounting
- Yes
- Entity management
- Yes
- Document management
- Yes
- Workflow automation
- Yes
- Data import methods
- automated
