Badger Maps

Badger Maps is ranked #2 of 39 in route planning software on The Geeks Club. It runs on Android, API, iOS, Web. There is a free plan. A free trial is offered. Paid plans start at $12/mo.

Badger Maps plans and pricing

All plans

Personal Free 14-day free plan Full Business feature set · route optimization up to 120 stops · native iOS and Android apps badgermapping.com · 30 Sept 2026

Badger Scoreboard $12/mo Per user, billed annually; $14/mo billed monthly Minimum 5 licenses · price declines to $8/mo after 40 users · leaderboards and gamification badgermapping.com · 30 Sept 2026

Badger Lead Routing $16/mo Per territory, billed annually; $18/mo billed monthly Minimum 5 licenses · price declines to $10/mo after 40 seats badgermapping.com · 30 Sept 2026

Badger Align $20/mo Per territory, billed annually Minimum 5 territories · price declines to $10/mo after 40 territories badgermapping.com · 30 Sept 2026

Badger Insights $50/mo Per user, billed annually; $60/mo billed monthly Territory insights · heat, bubble, and thematic maps · reports badgermapping.com · 30 Sept 2026

Business $58/mo Per user, billed annually; $69/mo per user billed monthly Single-object, two-way real-time CRM integration · lead generation · team roles and permissions · API access badgermapping.com · 30 Sept 2026

Compared on route planning software

Free plan: No
Paid from: $58/user/mo
Visit planning: Yes
Territory management: Yes
Route optimization: Yes
Lead capture: Yes
Offline mobile access: No
Visit check-in tracking: Yes

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7.6 Mapline Free plan

7.2 Route4Me Free plan

7.0 Outfield Free trial

6.9 RepMove Free trial $1.39/mo

Badger Maps

Purpose: Badger Maps combines route planning, sales mapping, CRM integration, and AI automation for B2B field sales teams.
Routing: Route optimization supports up to 120 stops and includes live traffic and turn-by-turn navigation integrations.
Mapping: Users can filter and colorize customer records by custom fields and view map layers such as postal codes, points of interest, and counties.
CRM integrations: The maker lists native integrations including Salesforce, HubSpot, Microsoft Dynamics, Zoho, NetSuite, Pipedrive, monday.com, Insightly, SugarCRM, Veeva, and Odoo.
Custom integrations: Badger says it can connect custom CRMs and databases through FTP and REST API, and connect to other apps through Zapier.
CRM limits: Standard integration supports Accounts or Contacts and one related Task or Activity; Advanced integration supports unlimited objects and their relationships.
Security: Badger says customer data is hosted on AWS, data in transit uses HTTPS with SSL/TLS, and daily backups are encrypted at rest with AES-256 and retained up to 12 months.
Compliance: The security page states Badger Maps is compliant with HIPAA, GDPR, and 42 CFR Part 2; its pricing page lists HIPAA compliance and support with Enterprise.
Support: The pricing page includes phone and chat support, and the support page provides email, scheduled calls, and a phone number.
Notable limit: The web app requires an internet connection for its features, though users can continue navigating a current route if they prepared offline maps in Google Maps.
Audience: Badger Maps describes itself as a mobile-first field sales platform and lists sales reps, sales management, sales operations, and field service among its roles.
Company history: Badger Maps says founder and CEO Steve Benson founded the company in 2012 after working in field sales at IBM and selling Google Maps API at Google.
Founded: 2012
Headquarters: San Francisco, California, USA
Price from: $12/mo

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Where it ranks on The Geeks Club

Best Route Planning Software in 2026#2 of 39
Best Sales Mapping Software in 2026#1 of 31
Best Field Sales Software in 2026#1 of 30

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Sources

badgermapping.com· checked 30 Sept 2026
badgermapping.com/features/· checked 30 Sept 2026
badgermapping.com/integrations/crm-integrations/· checked 30 Sept 2026
badgermapping.com/knowledgebase/security-privacy-policy/· checked 30 Sept 2026
badgermapping.com/pricing/· checked 30 Sept 2026
badgermapping.com/knowledgebase/does-badger-work-offline/· checked 30 Sept 2026
badgermapping.com/who-we-are/· checked 30 Sept 2026