Best Braze Alternatives in 2026
Updated
20 platforms from marketing automation software ranked against Braze on the same published basis.
- 1Braze vs Freshmarketer
- 2Braze vs Mautic
- 3Braze vs GetResponse
- 4Braze vs Manago AI (formerly SALESmanago)
- 5Braze vs Klaviyo
- 6Braze vs Mailchimp
- 7Braze vs ActiveCampaign
- 8Braze vs Twilio Segment
- 9Braze vs Zoho Marketing Automation
- 10Braze vs CleverTap
- 11Braze vs Freshsales
- 12Braze vs SAS Customer Intelligence 360
- 13Braze vs SendPulse
- 14Braze vs EngageBay
- 15Braze vs WebEngage
- 16Braze vs Omnisend
- 17Braze vs Adobe Marketo Engage
- 19Braze vs Maropost Marketing Cloud
- 20Braze vs Intempt Marketing
- 21Braze vs Cordial
Braze alternatives compared
| # | Platform | Score | Free plan | From | Runs on |
|---|---|---|---|---|---|
| 1 | Freshmarketer | 9.2 | Free plan | $15/mo | API, Web |
| 2 | Mautic | 9.1 | Free plan | €247.50/mo | API, self-hosted, Web |
| 3 | GetResponse | 8.7 | No | $1915.58/mo | Android, API, iOS, Web |
| 4 | Manago AI (formerly SALESmanago) | 8.7 | No | — | Android, API, iOS, Web |
| 5 | Klaviyo | 8.5 | Free plan | Free | Web |
| 6 | Mailchimp | 8.5 | Free plan | Free | Web, iOS, Android |
| 7 | ActiveCampaign | 8.3 | No | — | Web, iOS, Android |
| 8 | Twilio Segment | 8.3 | Free plan | $120/mo | Web, iOS, Android |
| 9 | Zoho Marketing Automation | 8.1 | No | — | Web |
| 10 | CleverTap | 7.9 | No | $85/mo | Android, API, iOS, Web |
| 11 | Freshsales | 7.9 | Free plan | $9/mo | Android, API, Browser, iOS, Web |
| 12 | SAS Customer Intelligence 360 | 7.8 | No | — | Android, API, iOS, Web |
| 13 | SendPulse | 7.8 | Free plan | $9.60/mo | Web, iOS, Android |
| 14 | EngageBay | 7.8 | Free plan | $11.04/mo | Web |
| 15 | WebEngage | 7.7 | No | — | Android, API, iOS, Web |
| 16 | Omnisend | 7.7 | Free plan | $16/mo | Web |
| 17 | Adobe Marketo Engage | 7.6 | No | — | — |
| 19 | Maropost Marketing Cloud | 7.6 | No | $29/mo | API, Web |
| 20 | Intempt Marketing | 7.6 | Free plan | $24/mo | Android, API, iOS, Mac, Web, Windows |
| 21 | Cordial | 7.5 | No | — | Android, API, iOS, Web |
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Questions about Braze alternatives
What is the best alternative to Braze?
Freshmarketer, number 1 in marketing automation software with a score of 9.2 out of 10. The others here: Mautic, GetResponse, Manago AI (formerly SALESmanago) and 16 more.
What is the best free alternative to Braze?
Freshmarketer is the best-ranked alternative with a free plan. 10 of the 20 alternatives here publish a free plan on their own pricing pages.
How are these alternatives ranked?
Ranked on how quickly a newcomer can get going: documentation depth, a free tier or trial, and the platforms it runs on.