SAS Customer Intelligence 360

SAS Customer Intelligence 360 is ranked #12 of 131 in marketing automation software on The Geeks Club, made by SAS Customer Intelligence 360 (Cary, North Carolina, United States). It runs on Android, API, iOS, Web.

SAS Customer Intelligence 360 plans and pricing

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SAS Customer Intelligence 360 Not published sas.com · 1 Oct 2026

Compared on marketing automation software

Channel coverage: omnichannel
Journey mapping: Yes
Identity resolution: Yes
Retention analysis: Yes
Data export: Yes

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SAS Customer Intelligence 360

Product purpose: SAS Customer Intelligence 360 is an AI-powered customer engagement platform that turns customer insights into real-time personalized actions across every channel.
Core capabilities: The platform provides audience, journey, destination, marketing decisioning and marketing AI capabilities.
Audience management: It supports audience targeting and management with a hybrid data architecture that lets organizations keep data where they want it.
Journey orchestration: It plans and orchestrates customer journeys across touchpoints and supports analytically driven scheduling and collaborative workflows.
Decisioning: Marketers can build complex logic, use templates for next-best action, next-best offer and lead scoring, and apply real-time decision intelligence.
Marketing AI: Built-in marketing analytics include likelihood to churn, likelihood to purchase and next-best action, with GenAI-guided model creation and activation.
Integrations: SAS Customer Intelligence 360 connects to cloud platforms, customer data platforms, CRM systems, analytics tools and marketing applications.
REST connectivity: Built-in and custom connectors use standard REST API calls and can connect to external applications hosted on premises or in the cloud.
Security controls: The platform includes PII detection and redaction, data masking, encryption, hashing and configurable data-retention policies.
Privacy compliance: SAS states that Customer Intelligence 360 is designed to support GDPR, CCPA and other regional data-protection requirements.
Cloud delivery: SAS Customer Intelligence 360 is instantly available on the cloud and combines customer-level digital data with traditional data sources.
Developer resources: The SAS Developer Portal provides Customer Intelligence 360 APIs, a mobile SDK, third-party integrations and guidance for hybrid mobile apps.
Support: SAS Customer Intelligence 360 is covered under Standard Support, with documentation, tutorials, training, community and technical-support resources.
Target users: The platform is intended for marketers, campaign developers, digital marketers and customer-experience professionals.

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Where it ranks on The Geeks Club

Best Marketing Automation Software in 2026#12 of 131
Best Customer Journey Analytics Software in 2026#11 of 33

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Sources

sas.com/en_us/solutions/customer-intelligence/m· checked 1 Oct 2026
documentation.sas.com/api/collections/cintcdc/production.a/do· checked 1 Oct 2026
sas.com/en_sg/solutions/customer-intelligence/m· checked 1 Oct 2026
support.sas.com/en/software/customer-intelligence-360-s· checked 1 Oct 2026
developer.sas.com/solutions/customer_intelligence_360· checked 1 Oct 2026
sas.com/it_it/solutions/customer-intelligence/m· checked 1 Oct 2026
sas.com/en_ca/industry/retail/solution/customer· checked 1 Oct 2026