Decile

Decile is ranked #13 of 21 in customer segmentation software on The Geeks Club. It runs on API, Web. There is no free plan. Paid plans start at $900/mo.

Decile plans and pricing

All plans

Growth $900/mo $900 /mo For growing brands doing $0–20M in annual revenue · unlimited users decile.com · 4 Oct 2026

Scale $1,500/mo $1500 /mo For established brands doing $20–50M in annual revenue · unlimited users decile.com · 4 Oct 2026

Enterprise & Agency Not published Custom Tailored to your scale For high-volume brands and agencies · custom integrations · dedicated Customer Success manager decile.com · 4 Oct 2026

Compared on customer segmentation software

Free plan: No
Paid from: $900/mo
Segment methods: purchase behavior; LTV tier; demographics; psychographic attributes; lifestyle attributes; product affinities; channel engagement
Refresh frequency: real-time
Predictive segments: Yes
Activation destinations: Meta; Google; Klaviyo; Facebook; Instagram; TikTok

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Decile

Product: Decile is a customer intelligence platform for e-commerce brands, combining first-party transaction data, third-party enrichment, and its Luma AI analyst.
Core analytics: The platform analyzes customer cohorts, purchasing patterns, lifetime value, and acquisition sources using transaction data.
Luma AI: Luma answers natural-language questions about customers, orders, products, channels, and performance, and can provide charts, summaries, and recommended follow-up actions.
Enrichment: Decile adds third-party demographic and lifestyle information such as age, household income, location, and interests to customer records.
Audience activation: Customers can build segments and sync audiences to Meta, Google, and Klaviyo.
Integrations: The pricing page says each plan includes Shopify integration and audience activation to Meta, Google, and Klaviyo; the MCP documentation also mentions optional Klaviyo events and Recharge subscription data.
Target customers: Decile says it is designed for mid-market e-commerce brands doing $5M–$100M+ in annual revenue, primarily on Shopify or Shopify Plus.
Implementation: Decile says it integrates directly with Shopify and delivers first insights in days, without complex implementation or a data team.
Trial: Decile says it does not offer a free trial and instead offers a personalized demo.
Security: Decile says it maintains SOC 2 Type II certification and that customer usage and data in Luma are not used to train models made available to others.
Luma preview: Luma is in public preview and is available across plans at no additional cost during the preview period.
Luma data limits: During preview, Luma does not support some custom attributes, certain Decile-specific fields such as CAC and the full Acxiom enrichment catalog, Decile Audiences, or ad-platform and other non-e-commerce integrations.
Support: Decile directs customers to [email protected] for Luma questions and issues.
Company: Decile is a wholly owned subsidiary of Graham Holdings Company.
Price from: $900/mo

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Where it ranks on The Geeks Club

Best Customer Segmentation Software in 2026#13 of 21

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Sources

decile.com· checked 4 Oct 2026
docs.decile.com/article/211-what-is-luma· checked 4 Oct 2026
docs.decile.com/article/238-understanding-enrichment-co· checked 4 Oct 2026
decile.com/pricing· checked 4 Oct 2026
docs.decile.com/article/216-privacy-and-security-in-lum· checked 4 Oct 2026
docs.decile.com/article/213-luma-faq· checked 4 Oct 2026
docs.decile.com/article/217-data-availability-in-luma-a· checked 4 Oct 2026
decile.com/about· checked 4 Oct 2026