DonorTrends provides fundraising analysis and advice to help organizations improve fundraising programmes. Its web portal delivers reports and analyses, with reports described as ready within minutes. The dashboard covers donor retention, upgrade opportunities among middle and major donors, lifetime value, and key statistics. The MAAP report applies 10 predictive models to identify likely upgraders, monthly donors, donors who may return, likely legacy donors, campaign responders, and potential middle and major donors; it can be delivered within a day after data arrives. Member Metrics examines five years of retention and giving behavior for organizations whose members also donate. A socio-demographic report analyzes donor databases across 50 characteristics, including affluence, family structure, housing, location, and age. Custom reports can address campaign and channel payback, investment analyses, scenarios, response statistics, and dashboards. The Fundraising Benchmark supports comparison across more than 20 KPIs and multiple years, while keeping each participant’s data anonymous to others. Fundraising experts are available for results discussions, action plans, impact calculations, and on-demand analysis. Pricing is available on request.
Who it is for
DonorTrends suits organizations seeking donor analysis, fundraising reports, or tailored advice. Its member analysis is specifically relevant to organizations whose members also donate.
What is good
- Dashboard reports retention, lifetime value, and upgrade opportunities.
- MAAP uses 10 predictive models.
- Member Metrics covers five years of donor behavior.
- Benchmark compares more than 20 KPIs across multiple years.
- Experts offer action plans and results discussions.
What to know first
- Pricing is available on request.
- MAAP delivery takes up to a day after data receipt.
- Member Metrics is for organizations with donating members.
Verdict
DonorTrends combines donor analysis, predictive reports, benchmarking, and expert support. Organizations should request pricing and consider which reports match their donor data and needs.
DonorTrends plans and pricing
All plansCompared on nonprofit donor prospecting software
- Prospect scoring
- Yes
- Engagement signals
- Yes
