Fastly Image Optimizer

Fastly Image Optimizer automates image processing and delivery for image-heavy sites and apps. It can resize, crop or trim, adjust quality and orientation, convert formats, cache, and deliver images on demand at the edge. Transformations are generated from request parameters in real time, so teams do not need to prepare and store multiple image variants in advance. Optimized images are cached for reuse on later requests. Supported formats include WebP, AVIF, JPEG, and PNG, with developers setting resizing, quality, format, and cropping through query parameters and configuration. The service can work with existing asset pipelines and CMS platforms while teams keep their current image sources. It can be enabled through the Fastly control panel or API; Compute SDK access is available through a beta program. A free plan covers 100,000 image requests per month. Paid rates are billed per 10,000 requests, with listed tiers from 0.50 USD per month for 100,000–10 million requests to 0.01 USD per month beyond 5 billion. Every request sent to Image Optimizer, including through the SDK, counts as billable.

Who it is for

It suits developers and teams delivering images through image-heavy sites or apps, especially those using existing asset pipelines or CMS platforms. The billed-request rule is relevant when estimating usage.

What is good

  • Transforms images at the edge in real time.
  • Supports WebP, AVIF, JPEG, and PNG.
  • Caches optimized images for reuse.
  • Can integrate with existing asset pipelines and CMS platforms.
  • Free plan covers 100,000 image requests per month.

What to know first

  • Every request sent to the service counts as billable.
  • Compute SDK access is available through a beta program.
  • Pricing is billed per 10,000 requests by volume tier.

Verdict

Fastly Image Optimizer generates and caches image variants on demand, with controls for format and dimensions. Teams should account for every request as billable and review the request-volume tiers for their usage.

Fastly Image Optimizer plans and pricing

All plans
Image Optimizer — 0–100,000 image requests Free 100,000 image requests per month fastly.com · 1 Oct 2026
Image Optimizer — Beyond 5 Billion image requests $0.01/mo per 10,000 Image Requests Beyond 5 Billion image requests per month fastly.com · 1 Oct 2026
Image Optimizer — 1 Billion–5 Billion image requests $0.02/mo per 10,000 Image Requests 1 Billion–5 Billion image requests per month fastly.com · 1 Oct 2026
Image Optimizer — 500 Million–1 Billion image requests $0.02/mo per 10,000 Image Requests 500 Million–1 Billion image requests per month fastly.com · 1 Oct 2026
Image Optimizer — 150 Million–500 Million image requests $0.03/mo per 10,000 Image Requests 150 Million–500 Million image requests per month fastly.com · 1 Oct 2026
Image Optimizer — 50 Million–150 Million image requests $0.07/mo per 10,000 Image Requests 50 Million–150 Million image requests per month fastly.com · 1 Oct 2026

Compared on image compression software

Free plan
Yes
Paid from
$1,500/mo
Image optimization
Yes
Origin shield
Yes

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