FinFolio makes portfolio management software for investment advisors and professional wealth managers. Its platform combines multi-currency portfolio accounting, reporting, rebalancing, trading, billing, a mobile-ready client portal, and other back-office functions. The accounting engine calculates cost, performance, and other financial metrics; users can also analyze allocation and risk and track tax lots. Reports can carry a firm’s logo and graphics, and dashboards support practice management. Rebalancing supports model-of-models, classifications, UMA, and SMA strategies, while tax-sensitive trading considers account type, holding country, and unrealized gains or losses. Order management covers FIX-enabled placement, execution, allocation, and trade processing. Firms can host the software themselves or use hosted deployment, and apply their own branding. A documented REST API supports data access, rebalancing, reporting, and imports. Listed integrations include Redtail, Wealthbox, RightCapital, Box.com, Schwab, Fidelity, and Microsoft Office. FinFolio says it has made portfolio management and trading software since 2008. Pricing is on request.
Who it is for
FinFolio is intended for investment advisors and professional wealth managers seeking portfolio operations tools. It may suit firms that want to manage deployment themselves or use hosted deployment and apply their own branding.
What is good
- Combines accounting, reporting, rebalancing, trading, and billing.
- Rebalancing supports UMA and SMA strategies.
- REST API covers data access and business functions.
- Firms can host the software themselves.
What to know first
- Pricing is available on request.
- It is not a full CRM.
Verdict
FinFolio brings portfolio operations and back-office functions together, with hosting and branding options for firms. Advisors looking for a full CRM should note that FinFolio says it is not one.
Compared on portfolio management software
- Performance reporting
- Yes
