Funnel

6.7easy start · #12 of 49
in Marketing Analytics Software

Free to practise onnot on record
Free trialyes
Well documentedyes
Runs where you worknot on record

Runs on Web. Paid plans from $300/mo.

Funnel is ranked #12 of 49 in marketing analytics software on The Geeks Club. It runs on Web. There is no free plan. A free trial is offered. Paid plans start at $300/mo.

Funnel plans and pricing

All plans

Starter $300/mo billed annually 117 connectors · 13 destinations · 5 users · 1 workspace funnel.io · 5 Oct 2026

Business $600/mo billed annually 579 connectors · 46 destinations · unlimited users and workspaces · exports every 2 hours funnel.io · 5 Oct 2026

Enterprise Not published 600+ connectors · 47 destinations · SAML, OIDC and SCIM · priority support and enterprise SLA funnel.io · 5 Oct 2026

Compared on marketing analytics software

Free plan: No
Paid from: $300/mo
Spend tracking: Yes
Pipeline tracking: Yes
Custom dashboards: Yes
Historical data: 24 months
CRM reporting: Yes

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The record

What it does: Funnel brings marketing data from fragmented sources together so teams can prepare it, measure performance and use it across reports and workflows.
AI features: Funnel AI can answer questions about marketing data and help create charts and custom metrics; Funnel MCP connects data to AI tools such as Claude and ChatGPT.
Reporting and measurement: Funnel offers dashboards and reporting exports, while Funnel Measure includes marketing mix modeling, multi-touch attribution and incrementality testing as an add-on.
Integrations: The connector directory lists 640 connectors, including Facebook Ads, Google Ads, Google Analytics, TikTok Ads and LinkedIn.
Destinations: The pricing page lists destinations including Looker Studio, Power BI, Tableau, Google Sheets, BigQuery, Amazon S3 and Snowflake, with availability varying by plan.
Security: Funnel states that it is ISO 27001 certified, has undergone a SOC 2 Type 2 attestation, and complies with GDPR and CCPA privacy frameworks.
Data residency: Funnel says customers on select subscriptions can choose US or EU data hosting, and its pricing page lists an EU data center option for Enterprise.
Support: The pricing page lists in-app support for Starter and priority in-app support for Business and Enterprise; Enterprise also includes an SLA.
Pricing limits: Funnel says it does not charge based on data volume, row counts or the number of report types pulled from the same connected account.
Trial: Funnel says it can set up a free trial tailored to customer requirements, but custom connectors are unavailable during the trial.
Who it serves: Funnel describes its SaaS product as serving marketers and data teams, and says it serves more than 3,000 mid-market and enterprise businesses.
Founded: 2014
Headquarters: Stockholm, Sweden
Price from: $300/mo

Where it ranks on The Geeks Club

Best Marketing Analytics Software in 2026#12 of 49

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Sources

funnel.io· checked 5 Oct 2026
funnel.io/pricing· checked 5 Oct 2026
funnel.io/all-data-sources· checked 5 Oct 2026
funnel.io/funnel-data-privacy-and-security· checked 5 Oct 2026
funnel.io/about· checked 5 Oct 2026