GivingDNA is a fundraising analytics and donor-profiling platform for nonprofits that want to identify, understand, and segment donors and advocates. It enriches fundraising records with third-party data and fundraising practices, then presents donor, giving, program, and gift-officer information in Constituent, Giving, and Mid/Major dashboards. Opportunity Segments surface potential upgrades, sustainer prospects, and lapse risks, along with suggested strategies. Prospect ID adds wealth screening, insight into donors’ cause interests, and tools for targeting upgrade-candidate communications. GivingDNA combines fundraiser expertise with AI-driven models for segmentation and messaging, and can append demographic, psychographic, and giving-behavior details to a CRM. Direct Response Reporting covers past appeals and current campaign tracking with demographic and psychographic breakdowns. Integrations include Salesforce, Virtuous, and Blackbaud NXT, with custom-field support. Salesforce records are analyzed individually rather than by household, and its integration updates each weekend. The service is available through web and API. Pricing is on request.
Who it is for
GivingDNA suits fundraising teams seeking donor insight, prospect screening, campaign reporting, and CRM enrichment. Organizations using Salesforce should account for its individual-level analysis and weekend updates.
What is good
- Dashboards cover constituent, giving, program, and gift-officer views.
- Opportunity Segments flag upgrades, sustainers, and lapse risks.
- Prospect ID includes wealth screening and cause-interest information.
- Direct Response Reporting tracks current campaigns and past appeals.
- CRM integrations include Salesforce, Virtuous, and Blackbaud NXT.
What to know first
- Salesforce analysis is individual-level, not household-level.
- Salesforce integration updates automatically each weekend.
- Pricing is available on request.
Verdict
GivingDNA brings donor profiling, segmentation, campaign reporting, and CRM data enrichment together for fundraising work. Its Salesforce workflow has a household-level limitation and weekend update schedule to consider.
GivingDNA plans and pricing
All plansCompared on nonprofit donor prospecting software
- Wealth screening
- Yes
- Affinity screening
- Yes
- Prospect scoring
- Yes
- Engagement signals
- Yes
- CRM integration
- Yes
