Google Business Profile

Free plan

What the maker publishes

Access controls

Owners can invite managers with their own Google Accounts; managers can edit profile information and respond to reviews but cannot add or remove users or remove the profile. source

API

Google Business Profile APIs support programmatic profile and location management, including location details, reviews, posts, and media. source

API access limit

Google says API users with a quota of zero after enabling the API may need to request Business Profile API access. source

Business information

Profiles can show a business’s hours, website, phone number, and location or service area. source

Customer engagement

Businesses can post photos and videos, collect and respond to reviews, and share offers and updates. source

Eligibility

Business Profiles are intended for businesses that meet customers in person; online-only businesses are not eligible. source

Founded

1998 source

Free plan

Yes source

Google profile tools

Yes source

Google Analytics integration

A Business Profile can link to Google Analytics, where profile performance data such as calls, website clicks, directions, messages, and bookings is shared with the Analytics property. source

Headquarters

Mountain View, California, USA source

Multiple locations

Google directs larger businesses with multiple locations to use Business Profile Manager for bulk profile management. source

Performance insights

Owners and managers of verified profiles can view customer interactions such as views, calls, website clicks, messages, bookings, and direction requests. source

Products and services

The profile can let customers see products and stock, place orders, make reservations, or book services directly from the profile. source

Purpose

A Business Profile lets a business manage how it appears on Google Search and Maps. source

Support

The Business Profile Help page provides a contact-us option for users who need help. source

Checked against the maker's pages on 12 Oct 2026.