Google RCS for Business

Google RCS for Business is ranked #7 of 34 in RCS messaging platforms on The Geeks Club. It runs on Android, API, iOS, Web.

Google RCS for Business plans and pricing

All plans

Carrier rate card billing Not published Carrier rate card; pricing depends on destination region and the agent’s conversational or non-conversational billing category. No fixed public price stated · US carriers set prices · non-US rates follow carrier rate cards developers.google.com · 3 Oct 2026

Compared on RCS messaging platforms

Two-way messaging: Yes

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Google RCS for Business

Purpose: RCS for Business lets brands engage customers on Android and iOS with branded rich media messaging, read receipts, analytics, and a Verified icon.
Business messaging: Agents can send one-way notifications or support back-and-forth conversations about transactions, customer service, promotions, and other business needs.
Rich interactions: Agents use rich cards, media, and suggestions to guide conversations with users.
API and webhooks: Agents send messages through the RCS Business Messaging API using HTTP requests with JSON payloads, and receive user messages and events through configured webhooks.
Fallback: If a user’s device does not support RCS, the platform returns a 404 error and the agent should use another technology such as SMS.
Integration: Agent logic can use a natural language understanding module such as Dialogflow to decide how to respond to a user.
Use cases: Google lists four agent use cases: one-time passwords, transactional, promotional, and multi-use, with rules that can vary by country.
Billing: Messaging is billable under Standard or US models, and carriers determine rates through their rate cards; conversational and non-conversational categories use different billing methods.
Partner access: Businesses typically work with messaging partners such as aggregators, CPaaS providers, carriers, and other RCS solution providers to build and maintain agents.
Launch requirements: Launching an agent involves brand verification and approval by Google, carriers, or both, and carrier-managed launches require a direct carrier agreement.
Security certifications: Google says RBM and its RCS infrastructure are independently audited annually and hold ISO 27001, SOC 2, and SOC 3 certifications.
Encryption limits: Messages are encrypted between user devices and Google servers and between Google servers and messaging partners, but RBM does not provide end-to-end encryption and businesses cannot control the encryption keys.
Compliance limits: Google states that RBM is not HIPAA compliant; healthcare messages are supported only when they exclude protected health information.
Support: Google provides an RCS for Business support page with a contact option for support and expertise.

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Where it ranks on The Geeks Club

Best RCS Messaging Platforms in 2026#7 of 34
Best RCS Business Messaging Software in 2026#9 of 28

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Sources

developers.google.com/business-communications/rcs-business-me· checked 3 Oct 2026
developers.google.com/business-communications/rcs-business-me· checked 3 Oct 2026
developers.google.com/business-communications/rcs-business-me· checked 3 Oct 2026
developers.google.com/business-communications/rcs-business-me· checked 3 Oct 2026
developers.google.com/business-communications/rcs-business-me· checked 3 Oct 2026
developers.google.com/business-communications/rcs-business-me· checked 3 Oct 2026
developers.google.com/business-communications/rcs-business-me· checked 3 Oct 2026