Heyo describes a new AI social messaging product for creators on Instagram and TikTok. It turns comments on those platforms into direct message conversations. Its AI builder can turn a described automation idea into a flow that users can shape and launch. Ready-to-customize templates cover sending a link, running a giveaway and sharing a reward; the product also presents instant wins and coupons as engagement options. The new free offering is marked “Coming soon,” and Heyo says final beta features, limits and pricing will be confirmed at launch. The pricing page also describes a legacy contest-campaign product with drag-and-drop design, turnkey contest apps and mobile support. Its campaign formats include sweepstakes, photo and video contests, quizzes and hashtag campaigns; listed tools include voting, moderation, winner selection and analytics. Legacy plans include third-party email marketing integrations, including Mailchimp, GetResponse, Infusionsoft and Mad Mimi. The listed Basic plan is 25.00 USD per month when billed annually. The site identifies Heyo as a Votigo, Inc. company.
Who it is for
The new messaging product is aimed at creators on Instagram and TikTok who want to turn comments into direct message flows. The legacy campaign plans are for users building contest campaigns.
What is good
- AI builder turns described ideas into editable automation flows.
- Templates cover links, giveaways and rewards.
- Campaign tools include voting, moderation and analytics.
- Legacy plans list four email marketing integrations.
What to know first
- New free offering is marked “Coming soon.”
- Final beta features, limits and pricing remain unconfirmed.
- Listed paid plans are billed annually.
Verdict
Heyo’s new product focuses on comment-triggered messaging for Instagram and TikTok creators, while its pricing page still details contest-campaign plans. Readers should distinguish the upcoming free offering from the listed legacy plans.
Heyo plans and pricing
All plansCompared on social media contest software
- Free plan
- No
- Paid from
- $25/mo
- Campaign types
- Sweepstakes, photo contests, video contests, Instagram sweeps, quizzes, multi-format contests, Twitter sweeps, viral sweeps, hashtag campaigns, refer-a-friend campaigns, UGC contests
- Entry methods
- Email opt-in, Facebook page like, social sharing, link sharing, photo submission, video submission, hashtag submission, quiz participation, refer-a-friend clicks
- Social networks
- Facebook, Twitter, Instagram
- Voting tools
- Yes
- Winner selection
- both
- Moderation tools
- Yes
- Analytics and reporting
- Yes
