Journey Insight by Alterian analyzes anonymized customer journey activity across the open web. It shows pre-visit, in-session, and post-visit behavior, including search, comparison, referrals, and competitor activity. Reports cover web traffic, market categories, loyalty and crossover, market concentration, market focus and reach, journey analysis, and campaign research, with availability varying by plan. Insight Copilot provides conversational AI analysis, subject to daily usage limits that depend on the plan. Users can export visualizations, supporting data, and AI answers as images or text. Its MCP connector brings market and competitor intelligence to Claude, ChatGPT, and other compatible tools, but is read-only and has account-plan limits. It cannot access raw panel-level data, create custom visualizations, or take actions inside Journey Insight. The free plan has no expiry and requires no credit card; Alterian says it needs no setup, integrations, or IT support. Paid access starts at 249.00 USD per month, and there is no time-limited free trial. Alterian is headquartered in Denver, Colorado.
Who it is for
Journey Insight is aimed at mid-market and enterprise teams seeking customer, competitor, and market insights. It may suit teams that want to explore journey patterns without setting up integrations or IT support.
What is good
- Shows journeys before, during, and after visits
- Includes conversational analysis through Insight Copilot
- Free access has no expiry or credit card requirement
- Exports visualizations, supporting data, and AI answers
What to know first
- Report availability varies by plan
- MCP connector is read-only
- MCP cannot access raw panel-level data
- No time-limited free trial
Verdict
Journey Insight combines open-web journey views, market reports, and conversational analysis, with a continuing free plan. Review the plan-dependent reporting and the MCP connector's limits if those are central to your workflow.
Journey Insight by Alterian plans and pricing
All plansCompared on customer journey analytics software
- Free plan
- Yes
- Paid from
- $249/mo
- Channel coverage
- omnichannel
- Journey mapping
- Yes
- Identity resolution
- Yes
- Retention analysis
- Yes
- Data export
- Yes
