Kantar LINK AI

5.7easy start · #38 of 58
in Market Research Software

Free to practise onnot on record
Free trialnot on record
Well documentedyes
Runs where you worknot on record

Runs on Web.

Kantar LINK AI is ranked #38 of 58 in market research software on The Geeks Club. It runs on Web. There is no free plan.

Kantar LINK AI plans and pricing

All plans

Pay-as-you-go Not published Pricing varies by number of ads tested, servicing level and add-on features kantar.com · 20 Sept 2026

Annual subscription Not published Subscription can bundle LINK+ and LINK AI kantar.com · 20 Sept 2026

Self-serve $500 once Starting from $500; pay-as-you-go Number of ads tested · level of servicing · add-on features, including content optimiser kantar.com · 4 Oct 2026

Serviced by Kantar $1,780 once Starting from $1,780; pay-as-you-go Number of ads tested · level of servicing · add-on features, including content optimiser kantar.com · 4 Oct 2026

Compared on market research software

Creative inputs: digital video, TV video, static images, creator content, text-based script summaries
Experiment types: automated
Ad platforms: TV, Facebook, YouTube, TikTok, Snapchat, Print, Out of Home
AI variant generation: Yes
Creative reporting: advanced

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The record

What it does: LINK AI uses predictive insight to evaluate digital, TV, static and creator content and help teams make creative decisions.
Speed and scale: Individual predictions are delivered in minutes, while large-scale testing across thousands of assets can be completed in hours.
Performance measures: It combines creative diagnostics, brand outcomes and behavioural predictions, including awareness, consideration, intent, attention, engagement and likelihood to act.
Benchmarks: The product benchmarks metrics to channel-specific norms to help compare performance across campaigns and content.
Model basis: Kantar says LINK AI is built on a database of more than 300,000 ad tests and trained on more than 35 million human interactions.
Dashboard: Users can view results in an intuitive dashboard and compare results across projects.
Service choices: Customers can set up projects themselves or have Kantar set up and launch them, with Kantar available to explain results in the serviced option.
Additional features: The page describes a content optimiser with recommendations, predictive eye tracking, creative tagging and prediction of creative transferability across markets and contexts.
Support: Kantar says its flexible service model includes expert service and 24/7 support.
File limits: LINK AI video files must be 200 MB or under and 2–300 seconds long; content optimiser is limited to videos up to 120 seconds.
Security: Kantar states that it adheres to information security standards including ISO/IEC 27001 and uses controls such as encryption, access management and incident response.
Availability: The product page lists availability in 66 markets.
Headquarters: London, United Kingdom

Where it ranks on The Geeks Club

Best Market Research Software in 2026#38 of 58
Best Ad Creative Testing Tools in 2026#11 of 24

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Sources

kantar.com/marketplace/solutions/ad-testing-and-de· checked 4 Oct 2026
marketplacesupport.kantar.com/support/solutions/articles/77000561144· checked 4 Oct 2026
kantar.com/Campaigns/Corporate-Governance-and-Trus· checked 4 Oct 2026
kantar.com/investor-relations/financial-announceme· checked 20 Sept 2026