Lit

What the maker publishes

Campaign management

Yes source

Campaign workflow

Brands and agencies can create briefs, review creator applications, approve content before posting and track campaign delivery. source

Creator discovery

Yes source

Creator discovery

Creator discovery supports searches by niche, location, audience and other filters, including location radius. source

Creator payments

Yes source

Creator revenue share

Influencers earn 70% of the price they set for their space, while Lit retains 30%. source

Free plan

No source

Mobile app

Lit links to a Google Play app and labels its App Store app as coming soon. source

Performance analytics

Yes source

Purpose

Lit describes itself as a South African influencer marketing platform for planning, launching and managing campaigns with verified local creators. source

Social listening

Social Listening tracks mentions, tags, keywords and hashtags across influencer content and provides sentiment trends, conversation themes, AI summaries and alerts. source

Supported social platforms

The site lists Facebook, Instagram, TikTok, WhatsApp, X/Twitter and YouTube among its platforms. source

Support limits

Platform plans include limited assistance, and additional assistance is available through paid overages or an upgrade. source

Team seats

2 source

Trust and dispute support

The documentation says Lit provides messaging, ratings and reviews, and a mediation team for resolving disputes. source

UGC

Lit supports UGC briefs, creator applications, content approvals and delivery, with clear usage rights for paid media. source

Usage rights

Lit says every piece of UGC includes clear paid media rights for Meta, TikTok, YouTube and Google. source

Who it serves

The site presents Lit as serving agencies, brands and creators, and says its creator network is built for South African culture, language and audiences. source

Checked against the maker's pages on 12 Oct 2026.