MloFlo

MloFlo is ranked #2 of 29 in mortgage CRM software on The Geeks Club. It runs on Android, iOS, Web. There is no free plan. Paid plans start at $4.99/mo.

MloFlo plans and pricing

All plans

SMS Only Free Activation fee $24.95 (1–49 users) SMS only · activation required mloflo.com · 30 Sept 2026

SMS/MMS $4.99/mo $4.99 per month; activation fee $24.95 (1–49 users) SMS · MMS mloflo.com · 30 Sept 2026

Rookie Plan $14.99/mo $14.99 per month; activation fee $24.95 (1–49 users) SMS · MMS · voice · 500 minutes · overage $0.0124/minute mloflo.com · 30 Sept 2026

Pro Plan $29.99/mo $29.99 per month; activation fee $24.95 (1–49 users) SMS · MMS · voice · 2,500 minutes · overage $0.0124/minute mloflo.com · 30 Sept 2026

Expert Plan $69.99/mo $69.99 per month; activation fee $24.95 (1–49 users) SMS · MMS · voice · unlimited minutes mloflo.com · 30 Sept 2026

Basic $69.99/mo $69.99 per month per LO seat; $62.99 per month when billed annually ($755.88 annually) Pre-approval generator · loan quoting tool · borrower and realtor portals · mobile responsive mloflo.com · 30 Sept 2026

Compared on mortgage CRM software

Free plan: No
Paid from: $69.99/user/mo
Borrower management: Yes
Referral partner management: Yes
Loan pipeline tracking: Yes
Marketing automation: Yes
Compliance workflows: Yes
SMS automation: Yes
Mobile app: Yes

Best MloFlo alternatives

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7.7 KudosCRM Free plan 7.2 Mortgage Magic Free trial £85/mo

7.2 Total Expert Free plan

6.9 Effi Free trial $180,120/mo

6.9 Viato Free plan

6.7 Aidium

MloFlo

Product: MloFlo describes itself as an all-in-one mortgage CRM that combines CRM, point of sale, borrower portal, and automation tools for loan officers, brokers, and their teams.
Borrower portal: The borrower dashboard shows loan milestones and status, and the borrower portal supports document uploads and disclosure signing.
Realtor portal: The realtor portal includes an open-opportunities dashboard, co-branded digital mortgage app, pre-approval generator, buyer overview, loan milestones, contacts, and partner information.
Integrations: MloFlo lists integrations and partners including Freddie Mac, Fannie Mae, Zapier, Encompass, Arive, Xactus, Stikkum, Nylas, and LendingPad.
API availability: Lead integrations via API are available on Pro and Enterprise, while the pricing page marks lead integrations API as unavailable on Basic.
Security: MloFlo says it uses bank-level encryption and role-based access controls to protect borrower data and keep workflows audit-ready.
Mobile apps: MloFlo says its mobile app is available from the Google Play Store and iOS App Store.
Support: The site lists [email protected] as its support email.
Additional fees: The pricing page says additional fees may apply to marked features and lists a $24.95 activation fee for each voice/SMS/MMS plan.
Company origin: A MloFlo press release announcing its product launch is dated July 14, 2022 and identifies co-founders Derrick Doss and Adam Zima.
Price from: $4.99/mo

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Where it ranks on The Geeks Club

Best Mortgage CRM Software in 2026#2 of 29

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Sources

mloflo.com· checked 30 Sept 2026
mloflo.com/borrower/· checked 30 Sept 2026
mloflo.com/realtor/· checked 30 Sept 2026
mloflo.com/integrations/· checked 30 Sept 2026
mloflo.com/mortgage_crm_mobile/· checked 30 Sept 2026
mloflo.com/packages/· checked 30 Sept 2026
mloflo.com/for-mortgage-professionals/· checked 30 Sept 2026