Phia is a shopping assistant that searches for pieces across 220,000+ sites and compares prices from retailers and resale partners. It can surface lower-priced alternatives and apply coupon codes at checkout. Shoppers can save finds in collections, get alerts when prices drop, and earn points on purchases to redeem for gift cards. Phia says its comparisons include more than 150 resale partners, which authenticate goods and disclose their practices. On iOS, the app guides users through adding the extension to Safari; on desktop, the extension is available through the Chrome Web Store. Phia also offers a web shopping service. Purchases happen on partner websites, and Phia directs users there rather than handling transactions. The company says it does not store users’ personal or financial data on its system. Phia has a free plan, and support is available at [email protected].
Who it is for
Phia suits shoppers who want to compare retail and resale prices, track price drops, and use coupons while shopping online. It is available on iOS, as a browser extension, and on the web.
What is good
- Compares prices across retailers and resale sites.
- Applies coupon codes at checkout.
- Price-drop alerts for saved finds.
- Points can be redeemed for gift cards.
- Available as a free plan.
What to know first
- Purchases take place on partner websites.
- Mobile extension setup is guided through Safari.
Verdict
Phia brings price comparison, coupon application, and price alerts into a shopping assistant. Shoppers should note that purchases are completed on partner websites.
Phia plans and pricing
All plansCompared on AI shopping assistants
- Free plan
- Yes
- Product comparison
- Yes
- Price tracking
- Yes
- Visual search
- Yes
- Shopping scope
- web
