Placester provides an AI-powered platform for real estate professionals to build and manage websites and marketing. Site editing can be done through chat with AI or point-and-click controls. Placester connects with over 600 MLSs in the US to display IDX listings, and Upgraded Property Search filters listings by fields supported by the MLS, such as price, property type, status, size and location. Simple CRM supports contact imports, autoresponders, drip campaigns and email blasts. Office Builder includes tools to invite agents, manage their information, route CRM leads and assign brokerage templates. Social Automation can publish listing and blog videos to connected Facebook Pages and linked Instagram accounts, but requires an active add-on. A mobile app supports account requests and replies to lead inquiries. Placester lists Android, iOS and web access, and offers customer support through a site with a contact form and help articles. Its team website page describes hosting as unlimited and free, with 99.9% site uptime. Marketing for its CRM and lead-nurturing features advertises a 30-day trial. Each approved IDX integration adds a $25 monthly support fee after contract approval; an active agent site is listed at $5 per month for each launched site under Office Builder or Broker Pro.
Who it is for
Placester suits real estate agents and brokerages looking to build websites, display IDX listings and manage marketing or CRM activity. Brokerages may find the Office Builder tools relevant for agent and lead management.
What is good
- Integrates with over 600 US MLSs.
- AI chat and point-and-click site editing are available.
- CRM includes drip campaigns and autoresponders.
- Office Builder supports agent and lead management.
What to know first
- Approved IDX integrations add a $25 monthly support fee.
- Social Automation requires an active add-on.
- Zapier is not available on Starter.
- Active agent sites cost $5/month each when launched.
Verdict
Placester combines website editing, IDX listing display, CRM and brokerage tools for real estate businesses. Review plan eligibility for integrations and the additional IDX and active-site fees.
Placester plans and pricing
All plansCompared on real estate website builders
- Property listings
- Yes
- Property search
- Yes
- IDX integration
- Yes
- Lead capture tools
- Yes
- Custom domain
- Yes
