Postology is a web tool for creating and scheduling social posts around a brand’s voice and visual style. It generates captions and matching AI images using the brand’s tone, aesthetic, and messaging pillars. Users can set evergreen content pillars and their rotation weights, or define a goal, timeframe, and message for a launch or promotional campaign. Captions and visuals go through review and approval before publishing. Postology connects with Buffer.com for direct Instagram publishing; its site says more channels are coming. Multi-brand projects keep each brand’s system, plan, and publishing schedule separate. The maker describes it as intended for solo founders, indie creators, and small agencies. Postology is in private beta, with early access by waitlist. The Free plan is free and includes one project and 10 AI posts per month, with a watermark. Starter costs 19.00 EUR per month and includes three projects and 90 AI posts per month. The product is made by Aurum Avis Labs, which lists Oberägeri, Switzerland.
Who it is for
Postology suits solo founders, indie creators, and small agencies that want scheduled, brand-aware social content. Its multi-brand projects may also suit people managing multiple brands or clients.
What is good
- Captions and images reflect brand tone and visual style.
- Evergreen tracks rotate content pillars automatically.
- Campaigns can be set by goal, timeframe, and message.
- Users approve posts before Instagram publishing.
- Separate projects keep brand schedules isolated.
What to know first
- It is in private beta with waitlist access.
- Direct publishing is listed for Instagram through Buffer.com.
- The Free plan includes a watermark.
- Free is limited to one project and 10 monthly AI posts.
Verdict
Postology combines brand-aware post generation, campaign planning, and approval in a web product. Check the plan limits and private-beta access before relying on it for a publishing schedule.
Postology plans and pricing
All plansCompared on AI social media post generators
- Free plan
- Yes
- AI image generation
- Yes
- Brand voice controls
- Yes
- Approval workflows
- Yes
