PRISM Mystery Shopping Platform helps organizations measure brand and customer experience through internal or vendor-run mystery shopping programs. It supports on-site inspections, crowdsourced microshops, web-based shops, recorded telephone shops, covert video shops, and audio shops. Evaluators can use the integrated iSecretShop mobile app or enter shop data by computer. PRISM says its network has nearly 1,000,000 registered evaluators and field agents, with demographic data, custom demographic points, varied question logic, and multi-language and currency support. Its forms can use advanced question logic, and its fraud checks monitor suspicious patterns and image metadata. The dashboard offers custom views, comparative filters, and industry benchmarking; it can also combine mystery shops with audits, surveys, polling, and online reputation management. Hierarchical controls govern who can collect or view data, and the platform lists unlimited user accounts without per-user fees. Scheduled reports can be delivered through API, FTP, sFTP, or email. The Team Action Module can trigger an action plan when a field defect is found. Pricing is on request.
Who it is for
PRISM is intended for market research companies, mystery shopping providers, and businesses running measurement programs internally. It supports programs from small operators to multinational corporate initiatives.
What is good
- Supports six shop formats, including video and audio shops.
- Evaluators can submit data by app or computer.
- Dashboard includes comparative filters and industry benchmarking.
- Scheduled reports can be delivered through API, FTP, sFTP, or email.
- Unlimited user accounts have no per-user fees.
What to know first
- Pricing is on request.
- Prism says it is not a mystery shopping provider.
- Shopper payments are not supported.
Verdict
PRISM combines field data collection with reporting, benchmarking, and action workflows for mystery shopping programs. Organizations should note that Prism does not provide mystery shopping services itself, and pricing requires a request.
Compared on mystery shopping software
- Shopper portal
- Yes
- Assignment scheduling
- Yes
- Report form builder
- Yes
- Mobile shopper app
- Yes
- Evidence collection
- multiple
- Shopper payments
- No
- Results analytics
- Yes
