Repli automates Instagram and WhatsApp Business conversations using triggers, AI replies, lead capture and analytics. On Instagram, a selected keyword comment on a post or reel can prompt a private message. Its AI persona can be trained on products, FAQs, policies and brand tone, and can escalate complex conversations to a person. DM forms gather names, email addresses, phone numbers and custom fields; leads can be exported or sent to a CRM through webhooks. The AI can find appointment slots and book them in a DM, while post-to-purchase flows can share checkout and payment links. Listed integrations include Shopify, WooCommerce, Razorpay, Shiprocket, HubSpot, Salesforce, Zapier, Make and n8n. Repli says its automations use official Meta APIs and follow messaging windows, rate limits and template rules. The free plan includes one Instagram account, one active automation, 15 starting credits and five daily credits. When the free plan reaches its message limit, automations pause for the rest of the day. Repli is available on the web and through an API.
Who it is for
Repli is aimed at creators, coaches, D2C brands and agencies that want to automate Instagram or WhatsApp Business conversations. Its lead capture and appointment flows may suit teams managing inquiries in DMs.
What is good
- Comment keywords can trigger private messages.
- AI replies can escalate complex conversations to a human.
- DM forms capture contact details and custom fields.
- Appointment booking can happen in a DM.
- Free plan includes one Instagram account and automation.
What to know first
- Free-plan automations pause after the message limit is reached.
- Free plan is limited to one active automation.
- Business plan pricing is available on request.
Verdict
Repli brings conversation automation, lead capture and appointment booking into Instagram and WhatsApp Business channels. Check the free-plan message limit and the paid plan features that fit your workflows.
Repli plans and pricing
All plansCompared on messenger marketing software
- Free plan
- Yes
- Channel support
- Instagram, WhatsApp
- Automated workflows
- Yes
- Broadcast campaigns
- Yes
- Lead capture
- Yes
- Analytics level
- advanced
