Stape

Overview

Stape combines hosting, gateways, integrations and developer tools for server-side tracking across web and mobile. One-click hosting for server-side Google Tag Manager containers on Google Cloud gives teams a managed way to run that setup. The platform also offers event routing, web and mobile collection, and integrations across commerce and CRM systems.

Commerce integrations include Shopify, WordPress, Magento, BigCommerce, Wix, PrestaShop, Salla, Shopware, Odoo and Drupal. CRM apps include HighLevel, Zoho, Pipedrive, HubSpot, Odoo, Salesforce and Klaviyo. Stape was founded in June 2021, is self-funded and is headquartered in Dover, Delaware.

Key features

Server-side hosting and request accounting

Stape counts each incoming hit to a Google Tag Manager server container as a request; outgoing calls do not count. That makes the quota relevant to inbound container traffic rather than every downstream connection. Crucially, an sGTM hosting subscription covers one container and one site, so agencies and businesses tracking multiple sites must account for separate plans.

Gateways and developer tools

Dedicated gateways cover Meta CAPI, Stape Gateway, TikTok Events API, Snapchat CAPI and Signals Gateway. SDKs for iOS, Android, PHP and Node.js, together with an API, extend collection beyond browser-based tagging. This range suits teams connecting multiple data sources and destinations, though buyers should choose a plan around the particular gateway or hosting quota they need.

Security and support

Stape says its GTM containers are isolated from one another and run in Google Cloud data centers using Google Kubernetes Engine with recommended security settings. The company says it obtained ISO, SOC 2, HIPAA and GDPR compliances in January 2024. It also says it provides 24/7 customer support; Pro specifies 24/7 email and chat support.

Pricing

Stape has a free plan, a seven-day trial and paid plans from $8 per month on annual billing. The paid prices below are monthly equivalents, with annual billing amounts shown alongside them.

• Free: Up to 10K requests, Custom Loader, Stape Analytics, Setup Wizard, Global CDN and Anonymizer; no credit card required. It is a useful way to start within a small request cap, but the cap makes it a limited fit for higher-volume collection.
• Pay as you go — 8.00 USD per month, billed $100 yearly: Meta CAPI Gateway, one Pixel and up to 10 million events per month per Pixel, with a seven-day free trial. Additional Pixels cost $8 each. This is the lowest-cost paid option for Meta CAPI use; it is not the same as a general high-volume sGTM request allowance.
• Pro — 17.00 USD per month, billed $200 yearly: Up to 500K requests, three days of logs, Cookie Keeper for standard cookies, Bot Detection and 24/7 email and chat support. It fits teams needing these operational tools at moderate request volume, but its quota is lower than Business.
• Business — 83.00 USD per month, billed $1000 yearly: Up to 5M requests, multi-zone infrastructure, 10 days of logs, up to 20 domains and monitoring. It is better suited to larger deployments that need multiple domains and longer logs, although the one-container, one-site hosting rule still matters.
• Unlimited — 83.00 USD per month, billed $1000 yearly: Meta CAPI Gateway, up to 100 Pixels and up to 200 million events per month per Pixel, with a seven-day free trial. Its high event allowance is aimed at substantial Meta CAPI activity; the name does not remove the per-Pixel event cap.
• Enterprise — 167.00 USD per month, billed $2000 yearly: Up to 20M requests, an account manager, up to 50 domains, log export to S3 or GCS and call support. It suits organizations needing higher request limits and account-level support.
• Custom: Custom pricing for unlimited requests, custom DPA and SSA, a BAA for HIPAA compliance, dedicated IP, private cluster, custom log retention, SSO and custom scale. This is the option for requirements beyond fixed plan limits.

The published data-retention figure is three days, while plan-level logs vary: Pro includes three days and Business includes 10 days. Buyers should distinguish these stated log allowances when comparing tiers.

Platforms

Stape is listed for Android, iOS, web, API and extension use. Its SDKs and API make mobile and developer-platform collection relevant alongside browser and server-side workflows.

Who it's for

Stape is a strong fit for digital agencies and businesses that want managed sGTM hosting, first-party data routing and connections to commerce, CRM or advertising platforms. The gateway plans can make sense for teams focused on Meta CAPI, while Pro, Business and Enterprise offer progressively higher request allowances and operational features. It is less suitable for agencies seeking one hosting subscription to cover many sites, since each site and container needs its own plan.

Pros and cons

• Pros: One-click Google Cloud sGTM hosting reduces the infrastructure work of running server containers.
• Pros: Commerce and CRM integrations, five gateway offerings, SDKs and an API support varied data-routing setups.
• Pros: Business and Enterprise add multi-domain allowances, while Enterprise also includes account management and log export.
• Cons: One container and one site per sGTM hosting subscription can multiply costs for multi-site operators.
• Cons: Request quotas differ by tier, and each incoming server-container hit counts toward them.
• Cons: Meta CAPI plans are structured around per-Pixel event allowances, with extra Pixels costing $8 each on Pay as you go.

Alternatives

Matomo is worth considering when a team wants a freemium analytics option with a self-hosted platform, unlimited users and hits on its free Community plan, and forum support.

TAGGRS offers a free plan capped at 10,000 requests, while its paid tiers list 750,000 requests for Basic and a higher-priced Pro tier; it is an alternative for buyers comparing request-based plans.

Cloudflare Zaraz may suit teams seeking a free monthly allocation of 1,000,000 Zaraz Events per Cloudflare account or a paid option starting at 5.00 USD per month.

Addingwell has a free plan with 100,000 requests, a premium private network, one-region infrastructure and Tag Health; its Pay as you go plan starts at 90 EUR per month.

Piwik PRO Tag Manager is an option for buyers seeking a paid tag manager with a Business plan starting at 36 EUR per month, up to 2M monthly actions, up to 20 domains and 25 months of data retention.

Commanders Act Tag Management is another tag-management alternative.

Tealium AudienceStream CDP is a paid alternative priced by inbound events, with no per-seat fees or charges per integration.

Google Analytics is a freemium alternative for customer measurement and reporting across websites and apps.

For broader comparisons, see Tag Management Software and Event Tracking Software.

Verdict

Choose Stape if you need managed server-side Google Tag Manager hosting, advertising gateways and developer options in one platform. Its integration breadth and tiered request plans make it adaptable, but the one-container, one-site limit is a serious consideration for multi-site agencies and businesses. Teams that need shared hosting across many properties should look elsewhere.