Tumblr is a blogging and community platform for sharing original posts, interests, and ideas. Users can add tags and content labels, then reblog posts to their own blogs while preserving attribution to the original poster and earlier contributors. Communities support direct posts and reblogs, and blogs can enable one-off questions with anonymous asks as an option. For blog customization and management, Tumblr offers custom domains, custom-code themes, scheduled posts, and analytics. Audio posts can search for or embed music from Spotify, SoundCloud, and Bandcamp, plus podcast episodes from Pocket Casts. Tumblr is available on the web, iOS, and Android. Account protections include authenticator-app two-factor authentication and backup codes; privacy settings can exclude blogs from Tumblr search and recommendations and discourage external indexing. The free plan provides basic access. Tumblr Premium costs $6.99 per month or $69.99 per year and includes ad-free browsing, monthly perks, and higher activity limits. Blog exports are ZIP files, limited to four per blog per month and retained for three days.
Who it is for
Tumblr suits people who want to publish creative posts and participate in communities, as well as blog owners who want custom themes, scheduling, analytics, and audio integrations.
What is good
- Reblogging preserves attribution to earlier contributors.
- Custom domains and custom-code theme customization are available.
- Supports scheduled posts and blog analytics.
- Authenticator-app two-factor authentication and backup codes are offered.
What to know first
- Imports from other platforms or Tumblr blogs are unsupported.
- Exports are limited to four per blog per month.
- Exports are retained for three days.
- Tumblr Premium costs $6.99 per month or $69.99 per year.
Verdict
Tumblr combines blogging tools with community posting and reblogging. Its free plan offers basic access, while Premium adds ad-free browsing, monthly perks, and higher limits.
Tumblr plans and pricing
All plansCompared on content management systems
- Free plan
- Yes
- Paid from
- $6.99/mo
- Custom domain
- Yes
- Theme customization
- custom code
- Post scheduling
- Yes
- Blog analytics
- Yes
