Typeform

Overview

Typeform covers forms, surveys, quizzes, tests, polls, applications, landing pages, NPS surveys, registrations and short forms. A drag-and-drop editor, templates and conditional logic let teams shape the respondent journey without code. Forms can be shared by link or QR code, or embedded on websites and in emails with custom launch options.

Beyond collection, Workflow Builder and Contacts & Automations can qualify and route leads, notify teams, create tasks, trigger follow-up emails or Slack alerts, and start onboarding or feedback sequences. Insights Hub uses AI to surface response trends, outliers, sentiment and themes, with charts and shareable reports. Typeform says its conversational logic doubles completion rates versus traditional forms and that it collects over 48 million responses monthly; those claims describe the platform overall, not a guaranteed result for an individual form.

Key features

AI-assisted building and analysis

Typeform AI can build forms from prompts and adapt them to respondents. It can also create, edit, delete and reorder questions and End Screens, set branching rules, refine wording and translate forms. That range can speed up revisions and localization, though the mobile editor cannot add logic, change question settings or layouts, or create question groups.

Integrations and security

Typeform reports more than 300 native integrations, including HubSpot, Salesforce, Mailchimp, Slack, Google Sheets, Stripe, Calendly and Notion, plus over 500 integrations through Zapier. That gives teams several routes for moving responses into existing workflows. Security measures include GDPR, SOC 2 Type II, ISO 27001, ISO 27017, ISO 27018, CCPA and HIPAA compliance or certification, SSO and 2FA, and US or EU data centers. Typeform states that data in transit uses TLS 1.2 encryption and data at rest AES-256, with redundant backups for critical data.

Pricing

Typeform has a free plan and a 14-day trial for Growth Flow. The free plan is ongoing and allows unlimited forms but only 10 responses per month, so it is useful for trying the builder or collecting answers at very low volume—not for a steady stream of submissions.

Basic costs 39.00 USD per month, or 28 USD/mo on the yearly option (468 USD total/yr). It includes 100 responses per month, one user, unlimited typeforms, AI form creation, conditional logic, webhooks and integrations. This is the entry paid plan for an individual, but the response allowance is modest. Plus costs 79.00 USD per month, or 56 USD/mo yearly (948 USD total/yr), and raises the limit to 1,000 responses and three users; it also removes Typeform branding and adds a custom subdomain. It fits small teams that need a branded experience and more capacity.

Business costs 129.00 USD per month, or 91 USD/mo yearly (1,548 USD total/yr), for 10,000 responses and five users. It adds drop-off rates, conversion tracking, priority support and live chat, making it the stronger choice for teams measuring form performance and needing help. Talent costs 169.00 USD per month, or 119 USD/mo yearly (2,028 USD total/yr), and includes 3,000 responses and three users, unlimited typeforms and questions, video questions and answers, reCAPTCHA and multi-language support. Its distinct feature set suits recruiting workflows, though its response allowance is lower than Business despite the higher price.

Growth Flow costs 379.00 USD per month after a 14-day free trial, or 266 USD/mo after 14 days with the annual option; a credit card is required. It includes 10,000 responses, five users, enrichment of 1,500 responses per month, Ask AI, Smart Insights, Contacts & Automations and Salesforce. This plan is aimed at teams combining response collection with lead enrichment and automation. Enterprise has custom pricing and offers unlimited responses and seats, a dedicated Customer Success Manager, SSO, HIPAA and GDPR compliance, a US or EU data center, and priority expert support. It is the fit for organizations that need those controls or capacity beyond fixed quotas.

Platforms

Typeform is web-based, with listed support for Android, iOS, macOS and Windows, as well as API access. Respondents can view and complete forms on computers and on smartphones or tablets running supported iOS or Android versions. Mobile users can create AI forms, edit forms made on desktop and publish them, but more involved form construction still requires desktop access.

Who it's for

Typeform suits marketing, growth, product and UX, HR and talent, customer success, operations and research teams that collect online responses and act on them. Branching, integrations and automation are particularly useful when answers should trigger a tailored route or follow-up. It is less suitable for teams that need extensive mobile editing or expect a high response volume on a low-cost plan.

Pros and cons

• Pro: The builder supports many form types, conditional logic and AI editing, so teams can handle more than simple surveys in one platform.
• Pro: Native integrations, Zapier connections and workflow automation can carry responses into team tools and follow-up processes.
• Pro: Plus adds branding removal and a custom subdomain, while Business adds drop-off and conversion measures for teams optimizing forms.
• Con: The free plan stops at 10 responses per month, and even Basic includes only 100, limiting sustained use at the lower end.
• Con: The mobile editor cannot modify logic, question settings or layouts, or create question groups, so desktop remains necessary for detailed editing.
• Con: Business and Growth Flow both allow 10,000 responses but differ sharply in price and included capabilities; buyers should match the extra enrichment and automation to real needs.

Alternatives

For other options, browse Online Form Builders, Survey Software, AI Survey Generators, Form Builder Software, Lead Capture Software and Survey API Software.

Paperform is worth considering for individuals and small teams: its free plan allows 30 submissions per month and unlimited users, compared with Typeform's 10 responses and no listed free-plan seat count. involve.me offers a free allowance of 50 submissions or 500 visits per month, which may suit someone prioritizing a larger free funnel allowance. LeadXForms has a lifetime free plan with unlimited submissions, one website and one form, for buyers whose needs fit that narrow scope. ConvertFlow has a free plan with five funnel campaigns, but integrations require a paid plan; it is a possible pick when campaign previews and testing matter more than free integrations. Zyro Audience Builder has a free plan that includes revenue attribution, a relevant alternative when that is the priority. Interact offers two quizzes and 100 completions per month free, making it a more focused option for quiz-led lead capture. Tapform is another freemium option. EngagePop offers a free plan for one site, two campaigns and 100 form submissions per month, alongside web push capabilities on paid plans.

Verdict

Choose Typeform if your team needs polished, branching forms tied to analysis and automated follow-up, and can match a paid plan's response cap to its workload. Look elsewhere if you need substantial free volume or to build and tune forms entirely on mobile. Its breadth is compelling, but response limits make plan selection part of the product decision, not an afterthought.