Willow Practice

Willow Practice is ranked #5 of 23 in medical website builders on The Geeks Club. It runs on Web. There is a free plan. Paid plans start at $49/mo.

Willow Practice plans and pricing

All plans

Free Free forever individual therapist websites only · willow-practice.com/@handle profile · Minimal template · basic SEO · standard booking button · Willow Practice footer willow-practice.com · 2 Oct 2026

Group Practice $49/mo per seat monthly Pro features per therapist · shared dashboard · white-glove onboarding · individual therapist websites · one group invoice · seats change anytime · optional Concierge add-on ($399) willow-practice.com · 2 Oct 2026

Pro $49/mo monthly all three templates · enhanced SEO · custom domain setup · analytics · no Willow Practice branding · priority support · optional Concierge add-on ($199) willow-practice.com · 2 Oct 2026

Compared on medical website builders

Free plan: Yes
Paid from: $49/mo
BAA available: No
Online booking: Yes
Clinician profiles: Yes
Custom domain: Yes

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Willow Practice

Product: Willow Practice is a website builder for licensed mental-health clinicians and private-practice therapists.
Publishing: The service lets therapists publish websites listing bios, specialties, fees, insurance, and a way for prospective clients to book a consultation.
Group workflow: Practice owners can create a shared homepage, invite therapists by email, and give each member an individual profile page under the shared brand.
Templates: The site offers Minimal, Warm, and Modern templates.
Custom domains: Willow Practice supports custom domains and says it handles DNS and SSL for the practice.
AI writing: The Pro plan includes the AI Bio Studio, which helps create therapist website copy.
Booking links: Therapist profiles include a booking link field, with calendly.com shown as an example.
Payment integration: Stripe processes payments and Willow Practice says it never stores card details.
Email service: Resend is used for transactional email delivery.
Security: The service uses HTTPS in transit, encrypted storage at rest, and hashed passwords.
HIPAA status: Willow Practice is not a HIPAA Business Associate and is not designed to store protected health information.
Support: Founder Jake Oliver says he personally onboards every new practice and answers support email.
Data retention: After cancellation, account data is retained for 90 days before permanent deletion, and users can export published site content.
Cancellation: Subscriptions can be upgraded or downgraded at any time, cancellations take effect at the end of the billing period, and partial-period refunds are not offered.
Price from: $49/mo

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Where it ranks on The Geeks Club

Best Medical Website Builders in 2026#5 of 23

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Sources

willow-practice.com/terms· checked 2 Oct 2026
willow-practice.com· checked 2 Oct 2026
willow-practice.com/privacy· checked 2 Oct 2026
willow-practice.com/about· checked 2 Oct 2026