Zeta Marketing Platform brings paid, owned and earned media into a system for customer acquisition, growth and retention. It recognizes known and anonymous users across devices and maps links between customers and their networks. Marketers can activate campaigns across email, social, CTV, display, video, mobile and in-store touchpoints, then coordinate personalised messages through SMS, push notifications, web personalisation, WhatsApp and mobile wallets. Zeta says the platform includes more than 500 AI agents for tasks such as analysing data, generating audiences and checking campaigns. Its Opportunity Engine answers questions in natural-language prompts. Zeta Intelligence includes forecasting, attribution, reporting and an Opportunity Explorer; Data Flows provides low-code data onboarding and workflow management. The platform also offers performance simulation, ROI forecasting and online and offline attribution. It provides iOS and Android SDKs and REST APIs, with SAML single sign-on, IP whitelisting and multi-factor authentication among its security options. Pricing is on request; the company invites visitors to request a demo or make contact.
Who it is for
It suits marketers coordinating campaigns across multiple channels and teams seeking customer data, analytics and automation in one platform. Organizations wanting to connect applications can use its SDKs and REST APIs.
What is good
- Coordinates campaigns across email, social, CTV and in-store touchpoints.
- AI agents can generate audiences and check campaigns.
- Data Flows offers low-code onboarding and workflow management.
- Includes performance simulation and online and offline attribution.
- Dedicated teams and training are offered to customers.
What to know first
- Pricing is available only on request.
- No public trial offer is stated.
Verdict
Zeta Marketing Platform combines campaign orchestration, data workflows, analytics and AI assistance. Buyers should contact Zeta for pricing and a demo, since no public price or trial is listed.
Zeta Marketing Platform plans and pricing
All plansCompared on customer journey orchestration software
- Orchestration mode
- both
- Mobile app journeys
- Yes
- Web personalization
- Yes
- Real-time triggers
- Yes
