Over the past decade, the methods and tools used for promoting businesses have changed dramatically, there has been a noticeable shift towards online mediums such as social media platforms, video content, and websites.
For a business to be successful in present times, it should be taking advantage of the various advertising opportunities online to capitalize on current trends, increase brand awareness and grow sales. Due to ever-expanding internet use, businesses are able to reach and engage with their audience and customers using a mixture of content marketing, social media marketing, and video marketing.
If you are looking to improve your company’s marketing plan, then take a look at six of the most useful tips to help you plan and implement effective advertising campaigns.
Market Across Several Channels
Cross-channel marketing is an essential part of marketing a company online, it involves customer-focused methods to provide a consistent experience across multiple digital channels. There are several cross channel marketing examples that showcase the technique can boost sales conversions by increasing a brand’s reach and customer engagement. Promoting your business across several channels means your brand is constantly visible to your audience and through thoughtful interaction potential customers can be encouraged through a sales funnel from any channel.
Research the Needs of Your Target Audience
Before you start investing time and money into an advertising campaign, it is important to do some homework on your target audience so that content can be tailored to their interests, needs, and wants. Information on current customer behavior and habits can be found by researching trends, doing customer surveys, checking analytics on Google and social media platforms, looking at existing brands and their audiences, and creating personas of typical customers. Understanding the needs and problems of an audience helps a business to promote and sell its products and services as it can successfully connect and interact with customers.
Influencer marketing is a relatively new model of advertising that is experiencing steady growth due to the increased popularity of influencers and celebrities on platforms such as Instagram, TikTok, and Youtube. Typically, 10,000 or more followers is used as a metric to determine the possible efficacy of using an influencer’s service in an advertising campaign.
By featuring a company’s products or services in their content, influencers can help improve a brand’s reach and increase customer engagement with special offers. Generally, the cost of hiring an influencer ranges from $270-800 per post depending on the number of followers the influencer has.
The success of an advertising campaign depends on getting your products and services in front of the right audience. One easy way to achieve this is by finding and collaborating with non-competing businesses that have an existing audience that may be interested in your business’s offerings.
The ideal businesses to partner with are those that can add value to your existing customers’ experience as well as have their own audience that could find your products and services useful. Joint ventures are a cost-effective way to grow brand recognition and increase sales by leveraging the authority and consumer trust of a partner brand.
Grow Organic Web Traffic
Every business with a website wants to rank at or near the top of Google search results for certain keywords, and with some research and effort, it is possible to improve the visibility of a business on the search engine.
Google ranks websites using various metrics and tools such as the relevance and usefulness of content and the number of monthly visitors. To attract more organic traffic to your website, the content should aim to answer questions from potential customers and provide solutions to their problems. Websites that are regularly visited by real people will start to rank over time, this process can be sped up by using backlinks from other websites to improve the authority of your website.
Although organic traffic is technically free, content such as blog posts and video content needed to interest a specific audience takes time to create and build up. Therefore it is important to create and share both written and video content on a regular basis to ensure an audience remains engaged.
Understand Different Advertising Options
Advertising is nothing new, and it has long been used by businesses as a way to find new customers and increase sales, however over recent decades technological developments have greatly increased the possible advertising options.
In addition to utilizing digital advertising solutions such as pay-per-click ads, banner ads, video ads, and paid social media ads, businesses can also take advantage of an approach that combines both digital and traditional advertising methods like printed banners, flyers, and posters.
Carefully planned and implemented advertising is an important part of marketing a business as it ensures potential customers get to see and know about a company’s products or services so that they can make a purchasing decision.