Any successful business owner understands the importance of keeping up with the latest digital solutions to achieve their goals and keep track of their team’s performance. Nowadays, team leaders have various tools and software at their disposal that can help them streamline their operations and increase their sales. At the end of the day, it all comes down to choosing the best option for your particular industry and specific needs. In the following guide, we will highlight some of the most essential tech-based solutions that will greatly help improve sales performance.
Client Relationship Management Software
A CRM is a straightforward, integrated solution that helps coordinate efforts toward a single goal. All small businesses benefit from implementing a customer-relationship management software to keep track of all processes, deals, clients, and leads involved in the sales cycle.
CRMS is far more comfortable to use than a spreadsheet, even for a small business with a few regular clients. In fact, choosing the right CRM solution for your team provides valuable insight from data analysis that wouldn’t have been accessible otherwise. We mention it here as our first tech-based solution since it’s a ubiquitous element to businesses today. It would feel insane not to include it, given how greatly it positively impacts sales teams’ collaboration and productivity, especially if sales managers are actively coaching their sales reps.
Advanced Email Tools
If there’s something we can all agree on, it is that sales representatives have to be connected to customers via their phones or computers at all times. Nothing can be left to chance, especially if a salesman is looking to close a deal with an important client. Being reachable during working hours can be exhausting, and losing track of agreements or meetings because of information overload can break any potential deal. To avoid this fatal mistake, the tech gurus at Cirrus Insight suggest using integrated email tools to monitor all emails, meetings, and calls interchanged between salespeople and each of their clients. That way, you and the rest of your sales staff can coordinate tasks, set up a timeline of activities, keep track of attachments, and even purchase plane tickets if needed.
Commission Tracking and Gamification Software
A crucial aspect of sales performance stems from team members’ motivation to close deals and achieve milestones. There are several ways to incentivize a positive attitude in the workplace and encourage a healthy competitive environment. One of these methods is using a sales gamification software that can integrate into your current CRM and place competitions, leaderboards, or performance-based rewards into the UI seamlessly.
And suppose you automate calculations and track commission and performance-based compensations with dedicated software. In that case, you’d be able to allow your sales staff to work smoothly and help them keep their eyes on the prize. In the end, it comes down to your team’s nature and how your business’ culture aligns with these types of systems when choosing the right one to boost sales performance.
Call Management Systems
Sometimes sending emails is not enough to complete a sale. When the sales division needs to depend on cold calls for targeting new customers, businesses tend to use call management systems to have better control over their inbound and outbound calls. The most common way to achieve this is by using a voice-over-internet protocol (VoIP) system, which also allows for such features as automated attendants, call recording and transfer, voicemail, and much more.
The cost savings from cutting the cord from landline systems are enormous, mainly thanks to the integration of videoconferences to keep your business and your clients and providers connected via the internet. The most significant drawback of these call management systems for small businesses appears when they don’t invest in stable, fast internet connections. Their services start failing if their internet provider has a power outage in their area and significant financial losses can be incurred if there are no backup plans for these emergencies.
The sales departments in all companies usually experience significant pressure since they are the ones responsible for generating profit for a business. Using these digital tools, you can streamline many of your business operations to your sales reps optimize their tasks, and save time and effort in the process. These are just some of the many tech-based solutions that have popped up over the last few years, not to mention the systems that aim to solve issues related to working from home.
From video conferencing to virtual learning platforms, hundreds of options are available for leaders to boost sales performance. At the end of the day, your business can only grow if you invest in the right solutions for your sales and marketing team, so make sure you choose the right tools for their needs.