The COVID crisis is here and it is more real than you think. To make things more challenging, it is going to be here for some time at least. Though businesses are facing immense effects, the only way to survive is by adapting. Most of the companies have done so by realigning their business models, switching to remote work, and changing the way they connect with the customers. However, that’s not all you need to do. Now is the time to have a disaster recovery initiative for your website in place as well. Unless you are already on track, you won’t be able to get back on your feet even after the crisis is over. Here are some measures you can take to make a successful comeback in a post-pandemic era.
Review your site and improve it
Even though you may be going through a downtime, you can utilize it as an opportunity to review and revamp your website. Start with a look at the design and content and make the requisite changes. Double-check the site for mobile responsiveness, because this is the channel that most of the online users rely on. Don’t forget to assess the navigation of the website because one that is not easy to navigate is bound to have a high bounce rate. Improving site speed is also an essential aspect of making it user-friendly.
Clean up your backlink profile
Another crucial aspect of a disaster recovery plan for your site is a link detox. While you must ramp up your current link building strategy, it is equally important to look back at the work you have already done. The best way you can do it is by collaborating with a link building company with the right experience. They will perform a complete audit of your profile and get rid of the toxic links for you. By the time the pandemic is over, you will have a cleaner and stronger backlink profile.
Nurture relationships
Although sales and conversions may not be at their best at this point in time, you mustn’t go slack with the customer relationships. Rather, you need to go the extra mile for nurturing customer relationships, which is best done with valuable content. Maintaining an active dialogue with the audience can make all the difference. You can do this easily by leveraging social media, with regular posts that have the potential to engage. Interactive posts like contests, quizzes, and opinion polls can take relationship-building to the next level.
Develop a prioritized plan for the relaunch
When it comes to recovering from the pandemic, your website would need an extra boost once the landscape improves. For example, you will have to be more aggressive with paid advertising if you are going slowly right now. Investing in consistent link building services from outreach monks through the crisis is a good idea but you would have to fuel up the initiative during the relaunch. Monitor current trends and keep an eye on forecasts to come up with a plan that would help your website to recover.
And finally, hope and perseverance are traits that you would need the most to get up and start moving ahead once again. And certainly, you will get the chance if you stay strong right now!
