We are all familiar with how frustrating it is to visit a page that loads slowly. Research reveals that the probability of a client clicking away from your page increases by 32% when the loading time goes beyond more than three seconds. This percentage shoots to 90% of the load time is more than five seconds. Potential customers will also perceive your brand as unprofessional and unreliable if your website takes too long to load. Therefore, it would be wise to improve the load time if you want to drive engagement and improve the user experience. Here is some practical way to make your website load faster.
Avoid creating unnecessary redirects
Redirects are necessary when you need to move to a new domain. Unfortunately, they can cause delays in the response process and HTTP requests. Therefore, when building your menus and internal links, it would be wise to assess your website and eliminate redirects that are incorrectly set up. Another solution would be to ensure your Top-Level Domain has a maximum of one redirection and not more.
Optimize your images
Web pages with high-resolution images tend to perform better and engage their readers than bland websites. Images also enhance the appearance of your website. However, your website could take longer to load if your pictures are too large. Some excellent ways to make your website load faster would be to enable lazy loading, compress your images or change the file format. Online tools such as vista create could convert your images to smaller sizes making your website load faster.
Select a performance-focused hosting provider
Settling for cheap hosting provider results in poor performance on your page. You will also share resources with many other websites, causing your page to load slower than usual. It would be wise to invest in hosting providers that are focused on performance and don’t offer shared hosting to increase your site speed.
Cache your website
Search engines such as Google usually store a backed-up version of your page known as a cache. When a user clicks on a link to your page, the search engine can serve them the cached version of your page rather than have them wait for the updated version to load. Google will then notify the user that they are viewing the cached version and ask whether they would like to switch to the live webpage. Ensure you enable browser caching so the browser can retrieve stored information anytime a user clicks on your page.
Factors that affect your page speed include themes and plugins, coding and server-side scripts, and the number of images, videos, and files on your webpage. Since every second counts when a client clicks on your page, it would be wise to consider the above points to drive more traffic to your website and increase conversion rates.