Omni channel has certainly changed the B2B world. When customers place an order with you they expect it to be fulfilled exactly as they ordered. Their expectation is to push a button and get what they want.
This is made possible by order management software (‘OMS’) – providing the unified, flexible, and convenient experience customers have come to expect.
Why should you use it?
It’s your Omni channel fulfillment platform
Order management is not just about order entry – it allows brands and wholesalers to receive, process and fulfill orders across all their sales channels, whether it’s in-store face-to-face, via mobile, on the web or on the phone.
Your order management system will provide enhanced visibility into sales allowing your business to process orders more efficiently, minimize delays and help improve your customer relationships.
By unifying everything under one single platform, you eliminate inconsistencies and increase efficiency and profits.
What are the tangible impacts on your business?
An order management system provides CPG brands and wholesalers centralized control and a unified view of all sales orders. They will see major operational and revenue growth impacts after implementation. Examples of how your business will benefit include:
Faster ordering and fulfillment–Order management software involves instantaneous sync of orders from sales reps in the field or from customers via your B2B eCommerce portal, directly to your back office – order confirmation, processing, and fulfillment are immediate, meaning much, much faster order processing and fulfillment.
Reduction in costs– You will see a reduction in order fulfillment costs by automating tasks, enhancing control over the entire ordering process and reducing errors. Your OMS solution will improve your data organization and guarantee fewer errors which often occur with manual order processing.
Improved data visibility – A lot of useful information can be gleaned from customer transactions and stored in one place. Companies can use this data to provide more focused services that better meet consumer needs. When customers receive more responsive and personalized customer service, your business will be viewed in a far more positive light.
Improved customer satisfaction– The B2B buyer has changed. Nowadays your customer is far more likely to be a millennial who is highly accustomed to digital platforms and mobile devices. They prefer to do business with brands with a fast, efficient and modern selling process. As a result, when your sales reps are armed with real-time customer intelligence, your customers are likely to view them as a trusted business consultant rather than a sales rep. This has the advantage of improved customer trust and an increase in customer retention.
Better control of in-store transactions – Configuring, capturing and managing all in-store transactions performed by your field reps means you have a much better idea of their actions out in the field. You can immediately approve (or decline) different order types (returns, replenishments, standard orders etc.) according to specific workflows that you define and enable a quick turnaround of sales quotes and their conversion to sales orders.