Best Real Estate CRM Software in 2026
Updated
Real estate CRM software helps teams keep incoming leads, follow-up and property opportunities organized. Compare entries on lead import and routing, automated follow-up and property matching, then consider email marketing, mobile app availability and whether a website is included. Free-plan availability and the paid-from price offer additional ways to weigh access and cost. Sell.Do, Propwise and Realatic are at the top of the ranked order, with LeadPixie and AIRE among the following entries. Think about where your team needs the most support in its lead-to-property process, and use the shared criteria to compare which products align with that work.
Real Estate CRM Software, ranked on how quickly a newcomer can get going.15 of 15 products with recorded free access can be tried for free.
- 1 PropwisePaid from AED 27.77/mo
- Free to practise on: yes
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 2 eesyPaid from €295/mo
- Free to practise on: yes
- Free trial: yes
- Well documented: yes
- Runs where you work: no
- 3 REALMPaid from $15/mo
- Free to practise on: no
- Free trial: yes
- Well documented: yes
- Runs where you work: no
- 4 LeadPixieFree plan
- Free to practise on: yes
- Well documented: yes
- Runs where you work: yes
- 5 RealaticPaid from ₹499/mo
- Free to practise on: yes
- Well documented: yes
- Runs where you work: no
- 6 Follow Up BossPaid from $58/mo
- Free to practise on: no
- Free trial: yes
- Well documented: yes
- Runs where you work: no
- 7 Magellan CRMPaid from $19.99/mo
- Free to practise on: no
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 8 ZakeliPaid from ₹499/mo
- Free to practise on: yes
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 9 Sell.Do
- Well documented: yes
- Runs where you work: yes
- 10 Inmovilla
- Free to practise on: no
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 11 CREBuilderPaid from $38/mo
- Free to practise on: yes
- Well documented: yes
- Runs where you work: no
- 12 PropertybasePaid from $89/mo
- Well documented: yes
- Runs where you work: yes
- 13 Housing Market CRMPaid from $29/mo
- Free to practise on: yes
- Free trial: no
- Well documented: yes
- Runs where you work: no
- 14 VernaPaid from $39/mo
- Free to practise on: yes
- Well documented: yes
- Runs where you work: no
- 15 Street.co.uk
- Well documented: yes
- Runs where you work: yes
- 16 CloseDailyPaid from $49/mo
- Free to practise on: no
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 17 EstateSarathiPaid from ₹299/mo
- Free to practise on: yes
- Well documented: yes
- Runs where you work: no
- 18 ClozePaid from $17/mo
- Free to practise on: yes
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 19 MakanifyPaid from ₹500/mo
- Free to practise on: no
- Well documented: yes
- Runs where you work: yes
- 20 DaeBuild
- Well documented: no
- Runs where you work: yes
- 21 CINC
- Free to practise on: no
- Well documented: yes
- Runs where you work: yes
- 22 Lofty
- Well documented: yes
- Runs where you work: yes
- 23 Brivity
- Well documented: yes
- Runs where you work: yes
- 24 Rechat
- Well documented: yes
- Runs where you work: yes
- 25 Leadrat
- Well documented: yes
- Runs where you work: yes
Compare all 25 in a table
| # | Platform | Score | Free plan | From | Free plan | Paid from | Automated follow-up | Lead routing |
|---|---|---|---|---|---|---|---|---|
| 1 | Propwise | 9.0 | Free plan | AED 27.77/mo | Yes | Yes | Yes | |
| 2 | eesy | 8.8 | Free plan | €295/mo | Yes | Yes | Yes | |
| 3 | REALM | 8.4 | No | $15/mo | No | $15/user/mo | Yes | Yes |
| 4 | LeadPixie | 8.4 | Free plan | Free | Yes | Yes | Yes | |
| 5 | Realatic | 8.3 | Free plan | ₹499/mo | Yes | Yes | Yes | |
| 6 | Follow Up Boss | 8.2 | No | $58/mo | No | $58/user/mo | Yes | Yes |
| 7 | Magellan CRM | 8.1 | No | $19.99/mo | No | $28/user/mo | Yes | Yes |
| 8 | Zakeli | 8.1 | Free plan | ₹499/mo | Yes | Yes | Yes | |
| 9 | Sell.Do | 8.0 | Yes | Yes | ||||
| 10 | Inmovilla | 7.9 | No | No | Yes | Yes | ||
| 11 | CREBuilder | 7.9 | Free plan | $38/mo | Yes | $69/user/mo | Yes | Yes |
| 12 | Propertybase | 7.8 | $89/mo | $89/user/mo | Yes | Yes | ||
| 13 | Housing Market CRM | 7.8 | Free plan | $29/mo | Yes | $29/user/mo | Yes | Yes |
| 14 | Verna | 7.8 | Free plan | $39/mo | Yes | $39/user/mo | Yes | Yes |
| 15 | Street.co.uk | 7.7 | Yes | Yes | ||||
| 16 | CloseDaily | 7.7 | No | $49/mo | No | Yes | Yes | |
| 17 | EstateSarathi | 7.7 | Free plan | ₹299/mo | Yes | $999/user/mo | Yes | Yes |
| 18 | Cloze | 7.7 | Free plan | $17/mo | Yes | |||
| 19 | Makanify | 7.6 | No | ₹500/mo | No | Yes | Yes | |
| 20 | DaeBuild | 7.6 | Yes | Yes | ||||
| 21 | CINC | 7.6 | No | No | Yes | Yes | ||
| 22 | Lofty | 7.6 | No | Yes | Yes | |||
| 23 | Brivity | 7.6 | No | Yes | Yes | |||
| 24 | Rechat | 7.6 | Yes | Yes | ||||
| 25 | Leadrat | 7.6 | No | Yes | Yes |
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Numbered spots on this list can be sponsored, and a sponsored row is labelled as paid.













