Best Salon Marketing Software in 2026
Updated
Reaching salon clients involves choices about channels, timing, and how outreach connects with appointments. Compared on booking integration, campaign automation, client segmentation, email campaigns, and SMS campaigns, these entries provide ways to assess marketing workflows. Loyalty tools add another consideration, while free-plan availability and paid-from pricing help you compare costs. WellnessLiving, FollowThrough, and SalonApp are among the options shown. Think about how your salon communicates with clients and what role booking and loyalty programs play, then compare the listed capabilities with those needs.
42ranked
6free plans on this page
€4.16/molowest paid tier
10 Oct 2026last checked
Salon Marketing Software, ranked on how quickly a newcomer can get going.25 of 25 products with recorded free access can be tried for free.
- 1 WellnessLivingPaid from $35/mo
- Free to practise on: yes
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 2 FollowThroughPaid from $29/mo
- Free to practise on: yes
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 3 SalonAppPaid from $39/mo
- Free to practise on: yes
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 4 SalonistPaid from $59/mo
- Free to practise on: yes
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 5 BelliataPaid from $20/mo
- Free to practise on: yes
- Well documented: yes
- Runs where you work: yes
- 6 ShorePaid from €4.16/mo
- Free to practise on: no
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 7 Vagaro
- Free to practise on: no
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 8 BarberlyPaid from $9/mo
- Free to practise on: no
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 9 DaySmart SalonPaid from $29/mo
- Free to practise on: no
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 10 GlossGeniusPaid from $28/mo
- Free to practise on: no
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 11 SalonizedPaid from €21/mo
- Free to practise on: no
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 12 Beauty ProPaid from €20.83/mo
- Free to practise on: no
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 13 CleomitraPaid from ₹999/mo
- Free to practise on: no
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 14 LumidaraPaid from $10/mo
- Free trial: yes
- Well documented: yes
- Runs where you work: no
- 15 REACH.aiPaid from $199/mo
- Free to practise on: no
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 16 VanopaPaid from $49/mo
- Free to practise on: no
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 17 BeuPaid from £20.75/mo
- Free to practise on: no
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 18 SalonXPaid from ₹999/mo
- Free to practise on: no
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 19 Simple SalonPaid from $20/mo
- Free to practise on: no
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 20 SQUIREPaid from $30/mo
- Free to practise on: no
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 21 TersaviaPaid from $30/mo
- Free to practise on: yes
- Free trial: no
- Well documented: yes
- Runs where you work: no
- 22 BooksyPaid from $29.99/mo
- Free to practise on: no
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 23 Rosy
- Free to practise on: no
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 24 SaloniorPaid from $416.67/mo
- Free to practise on: no
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 25 Shortcuts
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
Compare all 25 in a table
| # | Platform | Score | Free plan | From | Free plan | Paid from | Booking integration | SMS campaigns |
|---|---|---|---|---|---|---|---|---|
| 1 | WellnessLiving | 7.9 | Free plan | $35/mo | No | 62 /mo | ||
| 2 | FollowThrough | 7.8 | Free plan | $29/mo | Yes | 29 /mo | Yes | Yes |
| 3 | SalonApp | 7.8 | Free plan | $39/mo | Yes | 39 /mo | ||
| 4 | Salonist | 7.7 | Free plan | $59/mo | Yes | |||
| 5 | Belliata | 7.3 | Free plan | $20/mo | Yes | Yes | Yes | |
| 6 | Shore | 7.1 | No | €4.16/mo | No | |||
| 7 | Vagaro | 7.1 | No | No | 30 /mo | |||
| 8 | Barberly | 7.0 | No | $9/mo | No | 9 /mo | Yes | Yes |
| 9 | DaySmart Salon | 7.0 | No | $29/mo | No | 29 /mo | ||
| 10 | GlossGenius | 7.0 | No | $28/mo | No | 24 /mo | ||
| 11 | Salonized | 7.0 | No | €21/mo | No | |||
| 12 | Beauty Pro | 6.9 | No | €20.83/mo | No | Yes | Yes | |
| 13 | Cleomitra | 6.9 | No | ₹999/mo | No | Yes | Yes | |
| 14 | Lumidara | 6.9 | $10/mo | Yes | 10 /mo | Yes | Yes | |
| 15 | REACH.ai | 6.9 | No | $199/mo | No | 199 /mo | Yes | Yes |
| 16 | Vanopa | 6.9 | No | $49/mo | No | 49 /mo | Yes | Yes |
| 17 | Beu | 6.8 | No | £20.75/mo | No | Yes | Yes | |
| 18 | SalonX | 6.8 | No | ₹999/mo | No | Yes | Yes | |
| 19 | Simple Salon | 6.8 | No | $20/mo | No | Yes | Yes | |
| 20 | SQUIRE | 6.8 | No | $30/mo | No | 30 /mo | ||
| 21 | Tersavia | 6.8 | Free plan | $30/mo | Yes | 9 /mo | ||
| 22 | Booksy | 6.7 | No | $29.99/mo | No | 29.99 /mo | ||
| 23 | Rosy | 6.7 | No | No | ||||
| 24 | Salonior | 6.7 | No | $416.67/mo | No | |||
| 25 | Shortcuts | 6.7 | No |
Is your platform on this list?
Numbered spots on this list can be sponsored, and a sponsored row is labelled as paid.
More in Industry Software
All industry software listsProperty Management Software 269Legal Practice Management Software 141Restaurant Online Ordering Software 125Point-of-Sale Software 105HOA Management Software 87Salon Commission Management Software 55Fitness Workout Tracking Software 54Nonprofit Fundraising Software 49Self-Storage Management Software 49Kitchen Display System Software 48Church Event Management Software 46Property Management Website Builder Software 44