FollowThrough is a CRM and follow-up platform for small businesses. It helps track leads, assign next steps, automate reminders, and encourage repeat visits through tools for pipeline tracking, tasks, lifecycle email, campaigns, loyalty programs, reports, and an owner dashboard. Users can choose templates for common situations such as missed calls or inactive customers, then enter contacts manually or import a CSV. For loyalty, customers can receive digital passes by email, follow their progress, and check in with QR codes. FollowThrough is available on Android, iOS, and the web, with API access included in Growth. The Free plan is $0 forever for one user and up to 25 contacts, with pipeline, tasks, and email notifications. Paid plans start at $29.00 USD per month and include a 14-day trial with no credit card required. Solo lists Square and Clover integrations. The maker describes its audience as owner-led businesses including salons, car washes, restaurants, gyms, and spas.
Who it is for
It may suit owner-led small businesses that need a simple way to manage leads, follow-ups, and customer retention. The listed examples include salons, car washes, restaurants, gyms, and spas.
What is good
- Free plan supports pipeline and tasks.
- Templates cover several follow-up situations.
- Digital loyalty passes support QR-code check-ins.
- Solo lists Square and Clover integrations.
- Paid plans include a 14-day trial without a credit card.
What to know first
- Free plan is limited to one user.
- Free plan allows up to 25 contacts.
- Solo allows up to 500 contacts.
- Public API access is included in Growth, not Free.
Verdict
FollowThrough combines sales follow-up and customer-retention tools aimed at small businesses. The free plan provides a limited starting point, while paid plans add larger contact allowances and further capabilities.
FollowThrough plans and pricing
All plansCompared on salon marketing software
- Free plan
- Yes
- Paid from
- $29/mo
- Booking integration
- Yes
- SMS campaigns
- Yes
- Email campaigns
- Yes
- Campaign automation
- advanced
- Loyalty tools
- Yes
